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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Jati, Jati
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengembangan Ekonomi Melalui Pendampingan UMKM dengan Pemanfaatan Potensi Lokal di Desa Mandiri Geneng Jati, Jati; Jeane Talakua
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8910

Abstract

The development of Micro, Small, and Medium Enterprises in Geneng Village had experienced a derivation. However, it can be seen that currently the development of Micro, Small and Medium Enterprises is starting to improve again. The village government's policy has been quite effective in developing Micro, Small and Medium Enterprises in Geneng Village. Labor absorption has also been quite high, although there are some Micro and Small Medium Enterprises business owners who are just developing. This is also supported by new product innovations, packaging, and marketing methods that can increase selling value. A good product certainly starts with quality raw materials and proper processing during the production process. Not only varied product innovations, but also promotion through digital media. Currently, many Micro, Small and Medium Enterprises in Geneng Village have marketed products using social media as the fastest means of promotion in this modern era. The increase in income or turnover is supported by better financial records, so that the owner or manager of Micro, Small and Medium Enterprises can know the development of the business periodically. The hope of the Geneng Village Government is that Micro, Small and Medium Enterprises in Geneng Village can continue to grow and develop even better in the future and increasingly open up employment opportunities for the surrounding community.
Pengembangan Ekonomi Melalui Pendampingan UMKM dengan Pemanfaatan Potensi Lokal di Desa Mandiri Geneng Jati, Jati; Jeane Talakua
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 7 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i7.8910

Abstract

The development of Micro, Small, and Medium Enterprises in Geneng Village had experienced a derivation. However, it can be seen that currently the development of Micro, Small and Medium Enterprises is starting to improve again. The village government's policy has been quite effective in developing Micro, Small and Medium Enterprises in Geneng Village. Labor absorption has also been quite high, although there are some Micro and Small Medium Enterprises business owners who are just developing. This is also supported by new product innovations, packaging, and marketing methods that can increase selling value. A good product certainly starts with quality raw materials and proper processing during the production process. Not only varied product innovations, but also promotion through digital media. Currently, many Micro, Small and Medium Enterprises in Geneng Village have marketed products using social media as the fastest means of promotion in this modern era. The increase in income or turnover is supported by better financial records, so that the owner or manager of Micro, Small and Medium Enterprises can know the development of the business periodically. The hope of the Geneng Village Government is that Micro, Small and Medium Enterprises in Geneng Village can continue to grow and develop even better in the future and increasingly open up employment opportunities for the surrounding community.
MARKETING STRATEGY FOR BATIK PRODUCTS IN THE DIGITAL TECHNOLOGY ERA Arifin, Samsul; Jati, Jati; Roosdhani, Mohamad Rifqy
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 7 No 4 (2023): IJEBAR, Vol. 7 Issue 4, December 2023
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v7i4.11167

Abstract

Nowadays, technology is developing faster and faster. This is marked by the use of the internet and digital media. Technology and digital media are able to become an important component for business actors, especially in the batik business sector, to market their products online. Online marketing is considered more profitable because it is able to reach a wide range of potential consumers without space and time limitations. Therefore, online marketing is able to make batik entrepreneurs continue to compete and increase their income. The research method used is qualitative analysis with an exploratory step using participatory observation techniques. The results of this study provide a variety of strategies that can be carried out by business actors including using social media, selling products by utilizing Facebook and Google ads for market share, making E-commerce sales, conducting digital marketing, giving a positive impression of product safety, improving product quality and services, as well as maintaining good relations with consumers or establishing customer marketing relationships, targeting loyal customers, and conducting relevant marketing. The results of this research can be used for business actors because of changing conditions and it is hoped that business actors can survive.
Co-Authors Jeane Talakua Mohamad Rifqy Roosdhani Samsul Arifin