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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Jurnal Komunikasi Islam (J-KIs) Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM)
Zerlynda Ali
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Religion Arts Languange, Linguistic, Communication & Media Other

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Pengaruh Influencer Devi Purnamasari terhadap Perubahan Gaya Berpakaian Para Pengikutnya Zerlynda Ali; Hudi Santoso; Suparman; Nabila Manisya; Anggi Widya Khairunisa; Khalila Zahra
Bahasa Indonesia Vol 6 No 1 (2025): J-Kis: Jurnal Komunikasi Islam Juni 2025
Publisher : Program Studi Komunikasi dan Penyiaran Islam IAI Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/j-kis.v6i1.1218

Abstract

The digital era has made social media the primary platform influencing people's lifestyles, particularly through the role of influencers in promoting fashion trends. This study aims to analyze the influence of Devi Purnamasari's Instagram content on changes in her followers' dressing styles and identify factors affecting these changes. The research method uses a quantitative approach with online surveys of 45 female respondents following @purnamasari_devi aged 18-45 years, using simple random sampling technique and Slovin formula with 15% margin of error. Data were analyzed using the AISAS model (Awareness, Interest, Search, Action, Share) for independent variables and Kotler & Keller's lifestyle theory for dependent variables. Results show significant influence of Devi Purnamasari's content on followers with high awareness levels (26.89), positive interest (25.60), strong adoption of dressing styles (32.31), and good content sharing (30.29). Changes in dressing lifestyle manifest through positive dressing habits (24.42), high preferences (30.47), and active engagement (52.58). The study concludes that influencers have a transformative role in shaping the dressing lifestyle of digital communities, providing important implications for influencer-based marketing strategies in the fashion industry.
Strategi Brand Awareness Yoona Women dalam Mengoptimalisasikan Program Komunitas Wellness Yoona Squad Leader Zerlynda Ali; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.7801

Abstract

This study aims to analyze the optimization of the Yoona Squad Leader wellness community program in strengthening the brand awareness of Yoona Women. The increasing awareness of feminine hygiene and the growing concern regarding the safety of menstrual products serve as the foundation of this research, considering that more than half of Indonesian women report irritation and discomfort related to conventional sanitary pad use (Manoppo, 2022; Putinah et al., 2020). In addition, laboratory findings by the Indonesian Consumers Foundation (YLKI, 2015) revealed traces of chlorine and dioxin in many commercial sanitary pads, indicating potential reproductive health risks. The study employed a descriptive qualitative approach through observation, interviews, and active participation in the marketing division of PT Yoona Digital Indonesia during August–December 2025. The findings show that the Yoona Squad Leader program effectively strengthens all stages of the 5A Customer Path—Awareness, Appeal, Ask, Act, and Advocate—as conceptualized in Marketing 5.0: Technology for Humanity (Kotler, Kartajaya, & Setiawan, 2021). Community-based engagement drives emotional bonding, advocacy behavior, and value-based loyalty through empathy-driven communication. This program successfully empowers women to become advocates for menstrual health awareness while reinforcing brand credibility and consumer trust. The study highlights the strategic importance of community-based marketing as a sustainable approach to building human-centered loyalty and enhancing brand equity in the digital wellness industry.
PERANCANGAN ONE-PERSON DIGITAL AGENCY BERBASIS CLOUD DALAM PENGELOLAAN KAMPANYE MEDIA SOSIAL MULTI-BRAND Zerlynda Ali; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50712

Abstract

The budget constraints faced by micro, small, and medium enterprises in accessing professional social media management services have created a significant structural gap within the digital creative industry. This study aims to design and implement a cloud computing- and artificial intelligence-based one-person digital agency model as an operational alternative to conventional agency structures for managing multi-brand social media campaigns. A descriptive qualitative approach was employed through an implementative case study conducted during the period of March to May 2026. The operational system was constructed through seven integrated workflow stages, encompassing landing page access, brand onboarding, strategic mapping, AI-assisted content planning, content batching production, automated deployment and performance monitoring, and an evaluation and optimization loop, all of which were managed by a single individual within a technology-based ecosystem. Implementation results indicate that the system successfully managed 36 brands across various industries, producing over 113 content pieces, generating revenue of Rp11,375,000, recording organic audience growth from 900 to over 14,000 followers on one brand, and achieving 280 documented sales transactions. Operational cost efficiency exceeded 80% compared to conventional team-based agency models. This study concludes that the integration of lean structure principles, artificial intelligence, and cloud infrastructure demonstrably produces a measurable, adaptive, and sustainable digital agency system. Future research is recommended to examine model scalability across larger brand volumes and to develop a more standardized freelancer ecosystem curation framework.
Co-Authors Anggi Widya Khairunisa HUDI SANTOSO Khalila Zahra Nabila Manisya Suparman