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All Journal Golden Ratio of Marketing and Applied Psychology of Business Madiun Spoor : Jurnal Pengabdian Masyarakat
Sholihah, Zilfatus
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Materials Science & Nanotechnology Social Sciences

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Improving Market Performance in The Digital Era: The Role of Collaboration, Marketing Innovation Sholihah, Zilfatus; Pujianto, Wahyu; Boyaz, Jeziano Rizkita; Afifatus Sholikhah
Golden Ratio of Marketing and Applied Psychology of Business Vol. 5 No. 2 (2025): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v5i2.1296

Abstract

This study analyzes the influence of collaboration, marketing innovation, and organizational creativity on market performance in the digital era, with entrepreneurial innovation as a moderator variable. This research was conducted in Sidoarjo and Surabaya, using quantitative methods and SmartPLS to test research hypotheses. Data collection was carried out by distributing questionnaires designed by researchers. The results of this study show that collaboration marketing innovation does not influence market performance where collaboration has a gap in market performance. In contrast, organizational creativity has a significant influence on market performance, where organizational creativity is considered to be able to develop a company's innovation.
PENDAMPINGAN PEMBUATAN KEMASAN SEBAGAI ALAT BRANDING: MENCIPTAKAN IDENTITAS PRODUK YANG KUAT Wulandari, Chintiya; Sholihah, Zilfatus; Failany, M. Afif; Imamsyah, M. Alim; Utomo, Fajar Nur; Tamyiz, Muchammad
Madiun Spoor : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): April 2025
Publisher : Politeknik Perkeretaapian Indonesia Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37367/jpm.v5i1.428

Abstract

Product packaging not only serves as a protector but also as a strategic tool to build a strong identity and brand image. In Gisik Cemandi Village, MSMEs (Micro, Small, and Medium Enterprises) play a vital role in the local economy; however, many MSME owners face challenges in creating a strong product identity. One way to overcome this challenge is by redesigning product packaging as a branding tool. This community service activity aims to analyze how packaging can be utilized to enhance the competitiveness and brand awareness of MSMEs in Gisik Cemandi Village. The methods used include surveys, interviews, packaging redesign, and distributing questionnaires to consumers to gather insights into their expectations regarding packaging design. The results of the study show that many MSME owners in the village have not fully utilized the potential of packaging design. The existing packaging tends to be monotonous and unappealing, while innovative packaging designs can enhance product quality perception and consumer purchase decisions. After conducting counseling and redesigning the packaging, MSME owners gained knowledge about the importance of packaging design in creating a strong product identity and attracting consumers. The new packaging is more informative, appealing, and capable of building a positive brand image. Thus, good packaging design can be an effective branding tool in increasing brand awareness and product competitiveness in a competitive market. It is expected that by applying this strategy, MSMEs in Gisik Cemandi Village will be able to expand their market share and increase their product sales.
Co-Authors Afifatus Sholikhah Boyaz, Jeziano Rizkita Failany, M. Afif Imamsyah, M. Alim Muchammad Tamyiz Pujianto, Wahyu Utomo, Fajar Nur Wulandari, Chintiya