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All Journal Madiun Spoor : Jurnal Pengabdian Masyarakat Nusantara Entrepreneurship and Management Review
Failany, M. Afif
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Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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PENDAMPINGAN PEMBUATAN KEMASAN SEBAGAI ALAT BRANDING: MENCIPTAKAN IDENTITAS PRODUK YANG KUAT Wulandari, Chintiya; Sholihah, Zilfatus; Failany, M. Afif; Imamsyah, M. Alim; Utomo, Fajar Nur; Tamyiz, Muchammad
Madiun Spoor : Jurnal Pengabdian Masyarakat Vol 5 No 1 (2025): April 2025
Publisher : Politeknik Perkeretaapian Indonesia Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37367/jpm.v5i1.428

Abstract

Product packaging not only serves as a protector but also as a strategic tool to build a strong identity and brand image. In Gisik Cemandi Village, MSMEs (Micro, Small, and Medium Enterprises) play a vital role in the local economy; however, many MSME owners face challenges in creating a strong product identity. One way to overcome this challenge is by redesigning product packaging as a branding tool. This community service activity aims to analyze how packaging can be utilized to enhance the competitiveness and brand awareness of MSMEs in Gisik Cemandi Village. The methods used include surveys, interviews, packaging redesign, and distributing questionnaires to consumers to gather insights into their expectations regarding packaging design. The results of the study show that many MSME owners in the village have not fully utilized the potential of packaging design. The existing packaging tends to be monotonous and unappealing, while innovative packaging designs can enhance product quality perception and consumer purchase decisions. After conducting counseling and redesigning the packaging, MSME owners gained knowledge about the importance of packaging design in creating a strong product identity and attracting consumers. The new packaging is more informative, appealing, and capable of building a positive brand image. Thus, good packaging design can be an effective branding tool in increasing brand awareness and product competitiveness in a competitive market. It is expected that by applying this strategy, MSMEs in Gisik Cemandi Village will be able to expand their market share and increase their product sales.
Peningkatan Efektivitas Pemberian Kredit Koperasi Melalui Implementasi Pengendalian Internal Choiri, Efendi; Failany, M. Afif; Fahriani, Dian
Nusantara Entrepreneurship and Management Review Vol. 2 No. 1 (2024): Nusantara Entrepreneurship and Management Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/nemr.v2i1.1196

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh struktur pengendalian internal terhadap efisiensi proses pemberian kredit di Koperasi Prima Artha Swadana. Menggunakan pendekatan deskriptif kualitatif, studi ini memanfaatkan data primer dari survei anggota koperasi dan data sekunder dari studi literatur dan wawancara untuk menganalisis prosedur pengendalian internal dalam pemberian kredit. Hasil penelitian menunjukkan bahwa struktur pengendalian internal memegang peranan penting dalam meningkatkan kelancaran dan efektivitas proses pemberian kredit, yang secara langsung berkontribusi pada stabilitas keuangan dan peningkatan kesejahteraan anggota. Temuan ini menekankan pentingnya pengendalian internal yang terstruktur dalam mengoptimalkan pemberian kredit, serta memberikan rekomendasi untuk perbaikan mekanisme pengendalian yang dapat mendukung manajemen kredit yang lebih efektif dan efisien di masa depan. This study aims to examine the effect of internal control structure on the efficiency of the credit granting process at Prima Artha Swadana Cooperative. Using a qualitative descriptive approach, this study utilized primary data from a survey of cooperative members and secondary data from literature review and interviews to analyze the internal control procedures in lending. The results show that the internal control structure plays an important role in improving the smoothness and effectiveness of the credit granting process, which directly contributes to financial stability and improved member welfare. The findings emphasize the importance of structured internal controls in optimizing credit granting, and provide recommendations for improved control mechanisms that can support more effective and efficient credit management in the future.
Co-Authors Choiri, Efendi Dian Fahriani Imamsyah, M. Alim Muchammad Tamyiz Sholihah, Zilfatus Utomo, Fajar Nur Wulandari, Chintiya