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All Journal Jurnal Ekonomi dan Pendidikan Humanika : Kajian Ilmiah Mata Kuliah Umum Jurnal Ilmu Manajemen Jurnal Ilmu Manajemen
Marlita Wulansari
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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KEPUTUSAN MENABUNG DAN INVESTASI GEN Z DI BANK SYARIAH DILIHAT DARI PENGARUH DIGITALITATION, ECONOMIC CONDITION, DAN SHARIA FINANCIAL LITERACY Marlita Wulansari; Anisa Rahmawari; Annisa Salsabila Puspita; Arief Nurrahman
Jurnal Ekonomi dan Pendidikan Vol. 22 No. 1 (2025)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jep.v22i1.85699

Abstract

Sharia saving dan sharia investment merupakan hal yang belum banyak dilakukan oleh generasi Z. Padahal generasi Z perlu melakukan hal tersebut untuk kepentingan masa depan mereka nanti. Penelitian ini bertujuan untuk menguji peran pengaruh mediasi sharia financial literacy terhadap hubungan digitalisasi, economic conditions, dan sharia financial regulations terhadap sharia saving dan sharia investment. Model penelitian ini menyatakan bahwa digitalization meningkatkan minat sharia financial literacy, sharia shaving dan sharia investment. Economic condition meningkatkan minat sharia financial literacy dan sharia investment serta mengurangi sharia shaving. Sharia financial regulation meningkatkan sharia investment serta mengurangi sharia shaving, namun belum untuk sharia literacy keuangan. Hipotesis dari model penelitian ini diuji secara empiris dengan data survei 365 sampel. Analisis data menggunakan structural equation model partikel lest square (SEM-PLS), dan hasilnya mendukung hipotesis bahwa SFL mampu memediasi hubungan antara digitalization, economic conditions, sharia saving, dan sharia investment, dan tidak dengan sharia financial regulations
Gen Z’s Interest in Buying Le Minerale Products: Seen From The Influence of Social Media Advertising, Word of Mouth And Brand Image As Intervening Variables Marlita Wulansari; Bartolomius Dias; Arief Nurrahman
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.86010

Abstract

Le Minerale is one of the bottled water brands that is in great demand by the public. This means that the product must continue to innovate to maintain its position as the top brand of drinking water in Indonesia. This study aims to analyze the influence of social media advertising and word of mouth on consumer buying interest with brand image as an intervening variable. This study used a quantitative method through a questionnaire to 115 respondents who were Gen Z. The data analysis technique used was PLS SEM analysis to examine the inter-variables of the study. The results of the study show that social media advertising and word of mouth have a positive effect on brand image, which in turn affects consumer purchase interest in Le Minerale products. These findings underline the importance of being the brand's mind through social media advertising and socializing with the public about Le Minerale products to attract their buying interest.  
Gen Z’s Interest in Buying Le Minerale Products: Seen From The Influence of Social Media Advertising, Word of Mouth And Brand Image As Intervening Variables Marlita Wulansari; Bartolomius Dias; Arief Nurrahman
JURNAL ILMU MANAJEMEN Vol. 22 No. 1 (2025): JUNE 2025
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v22i1.86010

Abstract

Le Minerale is one of the bottled water brands that is in great demand by the public. This means that the product must continue to innovate to maintain its position as the top brand of drinking water in Indonesia. This study aims to analyze the influence of social media advertising and word of mouth on consumer buying interest with brand image as an intervening variable. This study used a quantitative method through a questionnaire to 115 respondents who were Gen Z. The data analysis technique used was PLS SEM analysis to examine the inter-variables of the study. The results of the study show that social media advertising and word of mouth have a positive effect on brand image, which in turn affects consumer purchase interest in Le Minerale products. These findings underline the importance of being the brand's mind through social media advertising and socializing with the public about Le Minerale products to attract their buying interest.  
Green waqf implementation strategy as an acceleration of green project funding: A case study of Rongkop Gunungkidul special region of Yogyakarta Marlita Wulansari; Rahmawati, Anisa
Humanika: Kajian Ilmiah Mata Kuliah Umum Vol. 25 No. 2 (2025): Humanika: Kajian Ilmiah Mata Kuliah Umum
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/hum.v25i2.90019

Abstract

Rongkop is a karst area that is prone to drought and difficult to access water. This causes a negative multiplier effect to various aspects, such as social, economic, and ecological. Several efforts have been planned but are constrained by the availability of funds. Therefore, there is a green waqf that focuses on financing environmentally friendly projects. The purpose of this study is to analyze the implementation strategy of green waqf as an acceleration of environmentally friendly project funding by modifying the futuristic stages in the Green Waqf Framework book compiled by BWI and other institutions. This study uses a descriptive qualitative approach with data collection techniques through interviews, observations, and literature studies. The data analysis procedure adopts the Miles and Huberman model which starts from collection, reduction, presentation, data as well as conclusion and verification. The findings of the study revealed that Rongkop has a population with most Muslims, but almost the entire community does not know about green waqf. Therefore, the stages are designed starting from the preconditional stage to build awareness of green waqf. Consolidation stage to strengthen the elements and stakeholders involved. Next, the project development stage is through pilot projects and periodic impact measurements. Also, mainstreaming the stage by disseminating the results of the pilot project to various regions and institutions. With the implementation of green waqf, it is hoped that environmental issues and climate change in various regions can be addressed inclusively.
Co-Authors Anisa Rahmawari Anisa Rahmawati Annisa Salsabila Puspita Arief Nurrahman Bartolomius Dias