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All Journal JURNAL PENGABDI Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Widodo, Nur Aliya
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Control & Systems Engineering Economics, Econometrics & Finance Energy Mechanical Engineering Medicine & Pharmacology Social Sciences

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Transformasi Digitalisasi Pemasaran Dan Keuangan Untuk Peningkatan Value Produk Bagi UMKM di Desa Karanggambas Kabupaten Purbalingga Arofah, Anastasia Anggarkusuma; Maharani, Destin Alfianika; Nasiroh, Siti; Widodo, Nur Aliya; Ariyansah, Dimas
Jurnal Pengabdi Vol 8, No 1 (2025): April 2025
Publisher : Universitas Tanjungpura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/jplp2km.v8i1.86821

Abstract

Abstrak: Usaha Mikro, Kecil dan Menengah (UMKM) merupakan salah satu penopang pembangunan perekonomian negara. Transformasi digital menjadi poin penting yang harus diterapkan dalam setiap proses bisnis. Dua diantaranya adalah mengenai digitalisasi pemasaran dan pengelolaan keuangan bagi UMKM. Tujuan dari pengabdian ini adalah untuk meningkatkan nilai produk bagi UMKM Desa Karanggambas Kabupaten Purbalingga dengan penerapan digitalisasi dalam aspek pemasaran maupun keuangan. Kegiatan ini dilaksanakan melalui empat tahapan yaitu sosialisasi atau Focus Group Discussion (FGD), pembuatan website e-commerce dan keuangan, pelatihan penggunaan website e-commerce dan keuangan, evaluasi dan monitoring. Hasil dari kegiatan ini pelaku UMKM  memiliki website e-commerce berupa kriwel.com dan marketplace berupa Instagram TikTok. Pelaku UMKM mampu mengelola keuangan dan melakukan pencatatan baik penjualan sampai dengan penyusunan laporan keuangan secara efektif dengan bantuan sistem keuangan berbasis website eakuntansikriwel.com. Dukungan berkelanjutan dari berbagai pihak sangat penting untuk memastikan keberhasilan dan pertumbuhan program. Kata Kunci: Transformasi Digitalisasi, Pemasaran, Keuangan, UMKM Abstract: Micro, Small and Medium Enterprises (MSMEs) are one of the pillars of the country's economic development. Digital transformation is an important point that must be implemented in every business process. Two of them are regarding marketing digitalization and financial management for MSMEs. The aim of this service is to increase product value for MSMEs in Karangambas Village, Purbalingga Regency by implementing digitalization in marketing and financial aspects. This activity was carried out in four stages, namely socialization or Focus Group Discussion (FGD), creating e-commerce and financial websites, training on the use of e-commerce and financial websites, evaluation and monitoring. As a result of this activity, MSMEs have an e-commerce website in the form of kriwel.com and a marketplace in the form of Instagram TikTok. MSME players are able to manage finances and record sales well and prepare financial reports effectively with the help of a website-based financial system eakuntansikriwel.com. Continuous support from various parties is essential to ensure the success and growth of the program. Keywords: Digitalization Transformation, Marketing, Finance, MSMEs
Pengaruh SPI, SAKD, SAP dan Transparansi terhadap Kualitas Laporan Keuangan Pemerintah Daerah Kabupaten Purbalingga Widodo, Nur Aliya; Arofah, Anastasia Anggarkusuma; Maharani, Destin Alfianika
Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi Vol. 2 No. 2 (2025): Juli : Prosiding Seminar Nasional Ilmu Ekonomi dan Akuntansi
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/prosemnasieda.v2i2.124

Abstract

This study aims to empirically examine the influence of the Internal Control System (SPI), Regional Financial Accounting System (SAKD), Government Accounting Standards (SAP), and Transparency on the quality of financial statements in the Regional Government of Purbalingga Regency. The problem of the quality of financial statements is still an important issue in regional financial management, because quality financial reports not only function as a form of accountability to the public, but also as a basis for strategic decision-making for local governments. The research method uses a quantitative approach with questionnaire instruments distributed to 61 respondents, consisting of local government officials involved in the process of preparing financial statements and have met the research criteria. Data analysis was carried out using the inner model and outer model approaches, which resulted in an R-square value of 0.743 for the financial report quality variable. This value shows that the independent variables in this study were able to explain 74.3% of the variation in the quality of financial statements, while the rest was influenced by other factors outside the research model. The results of the analysis show that the SAKD and Transparency variables have a significant influence on the quality of local government financial statements. This confirms that a good financial accounting system and transparency in public budget management are the main factors that can improve the reliability, relevance, and accountability of financial statements. On the other hand, the SPI and SAP variables did not have a significant effect, which shows that the implementation of both still needs evaluation and improvement in order to make a real contribution to the quality of financial statements.
Co-Authors Anastasia Anggarkusuma Arofah, Anastasia Anggarkusuma Ariyansah, Dimas Destin Alfianika Maharani Nasiroh, Siti