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All Journal Madani: Multidisciplinary Scientific Journal
Susilawati, Sumita
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Strategi Inovasi Dalam Manajemen Bisnis Syariah: Studi Kasus UMKM di Indonesia Rahmat, Alvin; Susilawati, Sumita; Hasanah, Uswatun
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 5 (2025): Volume 3, Nomor 5, June 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15622116

Abstract

This study aims to analyze innovation strategies in sharia business management in the SME sector in Indonesia. The research method used is qualitative with a case study approach in several sharia-based SMEs. Data was collected through in-depth interviews, observation, and documentation. The research results show that the innovation strategies implemented include product innovation, process innovation, and marketing innovation based on sharia principles such as product halalness, transaction fairness, and information transparency. Constraints faced in implementing innovation include limited human resources, technology, and understanding of sharia concepts. This study concludes that innovation based on sharia values is the key to the sustainability of sharia SMEs amid modern market competition.
Pengembangan Kemasan Produk Berbasis Teknologi untuk Meningkatkan Nilai Jual di Pasar Global Hidayah, Nischa Purnama; Susilawati, Sumita; Yustati, Herlina
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 4 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15517894

Abstract

Technology-based product packaging development involves using the latest innovations and technologies in designing, producing and managing packaging. By integrating technology in packaging development, companies can strengthen the position of their products in the global market and simultaneously increase consumer satisfaction. Innovation in efficient packaging can be a crucial factor for success in an increasingly competitive international market. This research aims to increase sales and packaging efficiency and provide more value to the products offered. The method used in this research is a qualitative approach with descriptive analysis. The results show that innovative packaging not only attracts the attention of consumers, but also adds significant value to the product and provides a positive impact of packaging designed with modern technology.
Co-Authors Hidayah, Nischa Purnama Rahmat, Alvin Uswatun Hasanah YUSTATI, HERLINA