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All Journal Mestaka: Jurnal Pengabdian Kepada Masyarakat Madani: Multidisciplinary Scientific Journal
Hidayah, Nischa Purnama
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Pengembangan Kemasan Produk Berbasis Teknologi untuk Meningkatkan Nilai Jual di Pasar Global Hidayah, Nischa Purnama; Susilawati, Sumita; Yustati, Herlina
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 4 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15517894

Abstract

Technology-based product packaging development involves using the latest innovations and technologies in designing, producing and managing packaging. By integrating technology in packaging development, companies can strengthen the position of their products in the global market and simultaneously increase consumer satisfaction. Innovation in efficient packaging can be a crucial factor for success in an increasingly competitive international market. This research aims to increase sales and packaging efficiency and provide more value to the products offered. The method used in this research is a qualitative approach with descriptive analysis. The results show that innovative packaging not only attracts the attention of consumers, but also adds significant value to the product and provides a positive impact of packaging designed with modern technology.
Inovasi Kemasan untuk Meningkatkan Daya Tarik Produk Risole Mayo G2J dalam Pasar UMKM Atikah, Nabilah Nur; Hidayah, Nischa Purnama; Utami, Lili; Hasanah, Uswatun
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 3 (2025): Juni 2025
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v4i3.648

Abstract

Packaging innovation is an important strategy in increasing product attractiveness, especially in the Micro, Small and Medium Enterprises (MSME) market. This research focuses on the Risole Mayo G2J product, which is a popular snack food. Through a creative and functional packaging design approach, this research aims to explore how attractive packaging can influence consumer perceptions and increase sales. The methods used include consumer surveys and packaging design analysis. The research results show that innovative packaging not only attracts consumers' attention but also provides significant added value to the product. Thus, packaging innovation can be the key to increasing the competitiveness of MSME products in an increasingly competitive market.
Co-Authors Atikah, Nabilah Nur Susilawati, Sumita Uswatun Hasanah Utami, Lili YUSTATI, HERLINA