Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Madani: Multidisciplinary Scientific Journal
Maharani, Carissa
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Use of Metaphor and Symbolism In BTS’s Black Swan Song Maharani, Carissa; Djauhari, Otong Setiawan
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15789775

Abstract

This article discusses metaphors contained in a song as an expression of the songwriter's emotions about something that happened in their real life. BTS's single “Black Swan” contains metaphorical elements in its lyrics. The author will explain the use of metaphors in one of BTS's popular singles, “Black Swan.” In this study, the author employs a qualitative descriptive research method. According to Nasution, qualitative research is a research procedure that generates descriptive data from observed individuals and behaviors. This study aims to collect as much descriptive data as possible to be organized in a report and analysis. According to the analysis conducted, only three types of metaphors were found: ontologycal, structural, and orientational. Now we will discuss each type of metaphor in the BTS song “Black Swan” in detail: These three types of metaphors not only enrich the language and poetic nuances of the song but also help listeners understand the inner conflict and identity transformation experienced by the narrator. This analysis demonstrates that the lyrics of “Black Swan” are not merely an entertainment product but an artistic expression rich in philosophical and psychological meaning, making it worthy of study in the fields of literature and linguistics.
T The Influence of Instagram Marketing on Purchasing Decisions with Brand Awareness and Brand Image as Mediating Variables (Case Study of Desserthouse By Widia in Trenggalek Regency) Maharani, Carissa; Saptaria, Lina
SOSIOEDUKASI Vol 14 No 4 (2025): SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL
Publisher : Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/sosioedukasi.v14i4.6527

Abstract

This study examines the influence of marketing through the Instagram platform on Generation Z purchasing decisions, with brand awareness and brand image as mediating variables at Family Business Desserthouse by Widia in Trenggalek Regency. The research method used is a quantitative approach with Partial Least Square–Structural Equation Modeling (PLS-SEM) analysis and involved 125 respondents who are active Instagram users. The results show that marketing through Instagram has a positive and significant influence on brand awareness, brand image, and purchasing decisions. Furthermore, brand awareness is not able to mediate the relationship between Instagram marketing and purchasing decisions, while brand image is proven to be a significant mediating variable between Instagram marketing and purchasing decisions. These results confirm that promotional strategies through attractive and interactive visual content through Instagram are more effective when they are able to form positive perceptions of the brand. The coefficient of determination (R²) value of 0.733 indicates that the variables of Instagram marketing, brand awareness, and brand image together contribute strongly to purchasing decisions. Marketing managers need to design marketing strategies that focus on building a strong brand image through consistent messages, narratives that describe product values, and customer testimonials.
Co-Authors Djauhari, Otong Setiawan Saptaria, Lina