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All Journal Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri EKONOMIS : Journal of Economics and Business Arthavidya Jurnal Ilmiah Ekonomi Annals of Human Resource Management Research Mamangan Social Science Journal Jurnal Ekonomi, Manajemen, Akuntansi
Saptaria, Lina
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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OPTIMALISASI DIGITAL MARKETING MELALUI E-COMMERCE (PRESTASHOP) SEBAGAI STRATEGI PEMASARAN KAIN TENUN IKAT BANDAR KOTA KEDIRI Zakaria, Nizar; Saptaria, Lina
Arthavidya Jurnal Ilmiah Ekonomi Vol 26 No 1 (2024): Maret
Publisher : Fakultas Ekonomi Universitas Wisnuwardhana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37303/a.v26i1.494

Abstract

Pemanfaatan teknologi dalam kegiatan pemasaran menjadi kebutuhan penting bagi para pelaku usaha untuk mencapai efisiensi dan kinerja bisnis yang berkelanjutan. Strategi pemasaran maupun promosi produk kain tenun ikat Bandar Kota Kediri dinilai kurang sesuai dengan era digital,dan masyarakat pengetahuan. Permasalahan yang dihadapi oleh paguyuban diantaranya : banyak pelanggan yang belum mengetahui informasi tentang keunggulan produk, tidak mengenal merek produk yang ditawarkan, kurangnya minat beli konsumen terhadap produk, dan masih terbatasnya jangkauan pemasaran produk. Tujuan dari penelitian ini adalah merancang sistem e-commerce menggunakan Prestashop dan implementasinya untuk mengoptimalkan strategi pemasaran digital komunitas tenun ikat Bandar ikat Kota Kediri. Metode penelitian ini adalah deskriptif kualitatif dengan pendekatan studi kasus. Teknik pengumpulan data meliputi observasi dan wawancara. Analisis perancangan dan implementasi sistem menggunakan pendekatan sedikit demi sedikit (efisiensi, informasi, ekonomi, pengendalian, efisiensi, keamanan). Hasill penelitian ini berupa desain sistem e-commerce yang telah dimanfaatkan oleh paguyuban sebagai sarana promosi dan penjualan. Para informan yang terdiri dari 4 pakar (ahli) dan 2 anggota paguyuban maupun konsumen telah melakukan penilaian bahwa sistem e-commerce yang dirancang menggunakan PrestaShop efektif dan dapat memenuhi kebutuhan pengguna. Implikasi dari penelitian ini yaitu memberikan kontribusi dalam pengembangan sistem pemasaran digital yang efektif bagi pelaku UMKM tenun ikat Bandar Kota Kediri.
The Effect Of Risk Perception And Locus Of Control On Investment Decisions With Financial Literacy As A Moderating Variable Permana, Salma Sukma; Buniarto, Edwin Agus; Saptaria, Lina
Jurnal Ilmu Sosial Mamangan Vol 12, No 3 (2025): Jurnal Ilmu Sosial Mamangan Accredited 2 (SK Dirjen Ristek Dikti No. 0173/C3/DT
Publisher : LPPM Universitas PGRI Sumatera Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22202/mamangan.v12i3.6943

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the sectors that have a strategic role in driving national economic growth. One of the areas that has positive dynamics in the MSME sector is Kediri City, where the area has shown a significant increase in the number of MSMEs in recent years, based on this phenomenon, it is known that financial literacy has a significant influence in helping MSMEs manage their businesses sustainably through better investment decision making. investment decisions are also supported by the locus of control factor. Locus of control refers to an individual's belief about the extent to which an individual can control the results of their investment decisions. The data taken for this study were responses from participation, the responses were taken using a questionnaire method with a random sampling technique. The target in this study were MSME actors registered with the Indonesian Chamber of Commerce and Industry (KADIN) Kediri. The data collection method was a questionnaire, and the data analysis method was a Structural Equation Model (SEM) based on Partial Least Squares (PLS). The results of this study show a significant influence between risk perception on investment decisions, no significant influence between locus of control on investment decisions, no significant influence between risk perception on investment decisions with financial literacy as a moderating variable, no significant influence between locus of control on investment decisions with financial literacy as a moderating variable
Exploration Of Brand Love And E-Trust In Forming Revisit Intention In Generation Z: A Qualitative Study On Shopping Experience On Live Tiktok Mala, Iva Khoiril; Anam, Choirul; Pratikto, Heri; Saptaria, Lina
Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 10 No. 1 (2025): April 2025
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v10i1.6370

Abstract

This study aims to explore how brand love and e-trust are formed among Generation Z in the context of purchasing products through live TikTok, as well as how these two factors contribute to users' intentions to reuse the platform. The method employed is a qualitative approach using in-depth interview techniques with 10 informants who are active users of Live TikTok, allowing for the exploration of their subjective and emotional experiences. The results show that direct interaction with creators and content on Live TikTok creates a strong emotional connection (brand love) and increases user trust in the platform (e-trust). These two factors proved significant in motivating users' intention to return to using TikTok's Live feature as an alternative to online shopping. This research confirms that building emotional relationships and trust with users is critical for brands in today's digital marketing context.
The Influence of Overconfidence and Investment Motivation on Investment Decisions of UMKM Actors in Kediri City Through Investment Interest as An Intervening Variable Sari, Okta Viana Sri Pratama; Buniarto, Edwin Agus; Saptaria, Lina
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2285

Abstract

This study aims to analyze the influence of overconfidence and investment motivation on investment decisions of MSMEs in Kediri City through investment interest as an intervening variable. The population in this study were MSMEs in Kediri City. This study used a purposive sampling method to determine the sample size, which was 100 samples. Data came from questionnaires filled out by MSMEs in Kediri City. The data analysis method used was the Partial Least Square (PLS) method. The results of this study indicate a positive and significant influence between the investment interest variable on investment decisions, but no significant influence was found between investment motivation and overconfidence on investment decisions. On the other hand, there was a positive and significant influence between the investment motivation and overconfidence variables on investment interest. In other words, the investment interest variable can strengthen and weaken the influence of investment motivation and overconfidence on investment decisions of MSMEs in Kediri City.
Pengaruh Penghargaan, Pengembangan Karir Dan Gaya Kepemimpinan Transformasional Terhadap Employee Job Statisfaction Pada Koperasi Karyawan Mekar PT. Gudang Garam Tbk Kediri Deniasari, Misinta; Saptaria, Lina; Ambarwati, Diana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11317

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh variabel Reward, Pengembangan Karir, Gaya Kepemimpinan, Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Penelitian ini merupakan penelitian kuantitatif dengan pengumpulan data berupa kuesioner. Sampel yang digunakan dalam penelitian ini sebanyak 75 karyawan yang diambil dengan menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa reward berpengaruh positif parsial terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Pengembangan karir berpengaruh positif parsial terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Gaya kepemimpinan transformasional berpengaruh positif parsial terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri. Secara simultan hasil penelitian menunjukkan bahwa variabel Reward, Pengembangan Karir, Gaya Kepemimpinan, berpengaruh positif dan signifikan terhadap Statistik Kerja Karyawan pada Koperasi Karyawan Mekar PT Gudang Garam Tbk Kediri.
Pengaruh Manajemen Konflik, Kompetensi, Dan Kesejahteraan Karyawan Terhadap Kepuasan Kerja Karyawan Di Koperasi Mekar PT Gudang Garam Tbk Kediri Angela Vila Utanti, Dea; Saptaria, Lina; Ambarwati, Diana
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.11651

Abstract

Penelitian ini bertujuan untuk menjelaskan dan membuktikan hipotesis mengenai Pengaruh Manajemen Konflik, Kompetensi dan Kesejahteraan Karyawan terhadap Kepuasan Kerja Karyawan di Koperasi Mekar PT. Gudang Garam Tbk. Kediri. Penelitian ini menggunakan purposive sampling dengan sampel karyawan tetap masing-masing divisi Koperasi Mekar PT Gudang Garam Tbk. Kediri yang telah bekerja minimal 5 tahun. Penelitian ini melibatkan 133 karyawan dengan sampel sebanyak 44 orang. Analisis data dilakukan dengan menggunakan SPSS 25 for Windows melalui uji instrumen, asumsi klasik, regresi linier berganda, uji hipotesis, dan koefisien determinasi (R²). Hasil penelitian menunjukkan bahwa manajemen konflik tidak berpengaruh signifikan terhadap kepuasan kerja, sedangkan kompetensi dan kesejahteraan karyawan berpengaruh signifikan di Koperasi Mekar PT Gudang Garam Tbk. Kediri.
Integrating green recruitment and digital technology: Indirect influence on employee performance through digital competencies Samodra, Vegalyra Novantini; Iristian, Jovi; Sidjabat, Sonya; Husainah, Nazifah; Saptaria, Lina
Annals of Human Resource Management Research Vol. 5 No. 3 (2025): September
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ahrmr.v5i3.3162

Abstract

Purpose: This study aims to analyze the direct and indirect relationships between Green Recruitment, Digital Technology, Digital Competence, and Employee Performance at PT Adhi Karya (Persero) Tbk. Specifically, it examines how Digital Competence mediates the influence of Green Recruitment and Digital Technology on employee performance in the construction sector. Methodology: A quantitative research approach was employed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS). Data were collected from 194 employees through purposive sampling, and the questionnaire used a five-point Likert scale. The analysis included validity, reliability, and hypothesis testing using SmartPLS 4.0.. Results: The findings reveal that both Green Recruitment (? = 0.225, p < 0.01) and Digital Technology (? = 0.411, p < 0.001) significantly enhance Digital Competence. In turn, Green Recruitment (? = 0.203), Digital Technology (? = 0.253), and Digital Competence (? = 0.437) significantly improve Employee Performance. Moreover, Digital Competence mediates the indirect influence of Green Recruitment (? = 0.098, p < 0.01) and Digital Technology (? = 0.180, p < 0.001) on performance. Conclusions: Integrating sustainable recruitment practices and digital transformation strategies strengthens employee competencies and organizational productivity in construction companies. Limitations: The study focuses on one SOE, limiting generalizability, and does not include moderating variables such as digital leadership or organizational culture. Contribution: This study extends Green HRM and digital transformation theories by providing empirical evidence that Digital Competence serves as a critical bridge between sustainability-oriented HR policies and enhanced employee performance in the digital era.
Co-Authors Angela Vila Utanti, Dea Choirul Anam AM Diponegoro Deniasari, Misinta Diana Ambarwati EDWIN AGUS BUNIARTO Heri Pratikto Husainah, Nazifah Iristian, Jovi Iva Khoiril Mala Permana, Salma Sukma Samodra, Vegalyra Novantini Sari, Okta Viana Sri Pratama Sidjabat, Sonya Zakaria, Nizar