Article Per Year (5 Year)
p-Index From 2020 - 2025
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All Journal IIJSE Malacca: Journal of Management and Business Development
Hari, Minti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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An In-Depth Look at How to Run Strategies Using Social Media and New Ideas from Companies Hari, Minti
Malacca: Journal of Management and Business Development Vol. 2 No. 1 (2025): Management and Business Development
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/malacca.v2i1.146

Abstract

This research aims to gain a deeper understanding of the use of social media and business innovation in company growth strategies. Researchers applied qualitative research methodology, using semi-structured interview techniques to examine follow-up questions that could answer the study's objectives. Interviews were conducted with several MSMEs in Thailand, who served as the research subjects, totaling 20 respondents. The research results indicate that social media usage can help build better consumer-customer relationships, leading to increased loyalty. Effective business innovation can also create a favorable impression and provide significant information and recommendations to influence purchase decisions. Businesses that effectively utilize social media will have stronger connections compared to those that do not engage with corporate social media platforms.
The Impact of Organizational Climate and Perceived Organizational Support on Organizational Commitment: The Mediating Role of Job Satisfaction Hari, Minti; Astuti, Herni Justiana; Tubastuvi, Naelati; Fakhruddin, Iwan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5002

Abstract

This research aims to analyze the influence of organizational climate, perceived organizational support, and job satisfaction on Organizational Commitment. The analysis uses Structural Equation Modeling with the Partial Least Square (PLS) approach. The population in this study were all employees at the Cilacap Regency Regional Hospital except doctors and structural officers with a total sample of 273 people. The main findings of this research show that perceived organizational support has a positive effect on job satisfaction, but organizational climate has no effect. Organizational climate and job satisfaction have a positive effect on organizational commitment, but perceived organizational support has no effect. Job satisfaction can mediate the relationship between perceived organizational support and organizational commitment; however, job satisfaction cannot mediate the relationship between organizational climate and commitment.
Co-Authors Herni Justiana Astuti Iwan Fakhruddin Naelati Tubastuvi