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All Journal Al-Kharaj: Journal of Islamic Economic and Business Journal of Educational Sciences
Al Farizy, Salman
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Religion Humanities Economics, Econometrics & Finance Education Library & Information Science Other

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Exploring Students’ Perceptions of AI in Self-Directed Speaking Practice: A Case Study at STKIP Taman Siswa Bima Al Farizy, Salman; Khatimah, Khusnul; Irawati , Ika
Journal of Educational Sciences Vol. 9 No. 4 (2025): Journal of Educational Sciences
Publisher : FKIP - Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/jes.9.4.p.2496-2505

Abstract

The advancement of Artificial Intelligence (AI) has significantly transformed language learning, offering innovative solutions for autonomous skill development, particularly in speaking. This study aims to explore students’ perceptions of AI integration, specifically through the CICI AI platform, in self-directed English speaking practice. Employing a descriptive qualitative method with a case study design, data were collected from English Education students at STKIP Taman Siswa Bima through questionnaires, semi-structured interviews, and observations. The Technology Acceptance Model (TAM) was used as the theoretical framework to examine perceived usefulness and ease of use. Findings indicate that most students perceived AI as beneficial for improving speaking confidence (M = 3.53) and motivation (M = 3.47), with overall ease of use rated highly (M = 4.0). Despite these positive perceptions, students reported several challenges, including unstable internet access (87%), difficulty in pronunciation recognition (80%), and limited contextual feedback. The study concludes that while AI facilitates flexible and personalized speaking practice, its effectiveness depends on technical stability and user readiness. These insights highlight the importance of developing AI tools that are not only user-friendly but also responsive to learners’ linguistic diversity and emotional engagement in language learning.
The Effect of Market Orientation And Entrepreneurship Orientation on Marketing Performance Mediated By Marketing Capability (A Study of the Furniture Industry in Probolinggo Regency) AL Farizy, Salman; Nur Hidayati; Siti Asiyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9226

Abstract

The purpose of this study is to examine the effect of market orientation and entrepreneurial orientation on marketing performance through marketing capability (a case study in the industry in Probolinggo Regency). This study uses a quantitative approach with primary data from 73 respondents collected using purposive sampling. The analysis tool used is SEM-PLS with SmartPLS software. The results show that market orientation and entrepreneurial orientation have a significant positive effect on marketing capability, but market orientation and entrepreneurship have no direct effect on marketing performance. Marketing capability has a significant positive effect on marketing performance. Furthermore, market orientation and entrepreneurial orientation through marketing capability have a significant positive effect on marketing performance. The results of this study indicate the importance of improving market orientation and entrepreneurial orientation to build marketing capability, while marketing capability can enhance marketing performance. Further research is expected to use broader variables such as product innovation, product quality, and price.
Co-Authors Ika Irawati Khatimah, Khusnul Nur Hidayati Siti Asiyah