Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Journal of Micro, Small and Medium Enterprises
Zidane, Tifani Yazid
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Product Competitiveness based on Consumer Perception: A Case Study of the Tahu Bakso Miwiti MSME in Bogor Raya Syaniah, Alifia Wardahesa; Alviani, Safira Arafiah; Siregar, Rezani; Fauziah, Siti; Zidane, Tifani Yazid; Sitepu, Rasidin Karo Karo
Journal of Micro, Small and Medium Enterprises Vol. 2 No. 1 (2025): July
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/umkm.v2i1.695

Abstract

This study aims to analyze the competitiveness of the Tahu Bakso Miwiti product owned by PT. Nasa Boga Bogor based on consumer perceptions in the Bogor Raya area. The product competitiveness is evaluated through five main dimensions: quality, price, service, innovation, and distribution. The research employs a quantitative descriptive method with data collected via online questionnaires completed by 101 consumer respondents. The results indicate that the majority of consumers have a positive perception of the product’s quality, affordable and competitive pricing, fast service, and product flexibility that meets consumer needs. Tahu Bakso Miwiti holds a strong position in the local market with higher consumer preference compared to main competitors. These findings provide a foundation for developing adaptive marketing strategies oriented towards consumer needs to enhance product competitiveness in the local processed food market.
Co-Authors Alviani, Safira Arafiah Rasidin Karo-Karo Sitepu Siregar, Rezani Siti Fauziah Syaniah, Alifia Wardahesa