Article Per Year (5 Year)
p-Index From 2021 - 2026
0
P-Index
This Author published in this journals
All Journal Journal of Economics, Business, and Government Challenges
Ignathia Martha Hendrati
Unknown Affiliation
Economics, Econometrics & Finance Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Influence Factors Interest in Buying on E-commerce Nuruni Ika Kusuma Wardani; Ignathia Martha Hendrati; Sishadiyati
Journal of Economics, Business, and Government Challenges Vol. 3 No. 01 (2020): Journal of Economics, Business, and Government Challenges [JoEBGC]
Publisher : Faculty of Economics and Bussiness, UPN "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/ebgc.v3i1.89

Abstract

Technology in Indonesia is currently experiencing rapid advances in informationtechnology and communication, especially internet advancements. In Indonesiaalone, people who use the Internet have increased very rapidly. With the largenumber of people using the internet in Indonesia, there is a trend of onlineshopping through websites or online shop applications. Based on these thoughts, itis interesting to examine whether the perception of ease of transaction and trustaffect buying interest in e-commerce. The population in this study are consumerswho use e-commerce. While the samples taken were 60 respondents. The analysistechnique used is Partial Least Square (PLS). From this research it can be seen thatthe perception of ease of transaction and trust can contribute to e-commercebuying interest.
Co-Authors Nuruni Ika Kusuma Wardani Sishadiyati