Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Asian Journal of Healthcare Analytics
Hamidah, Rifatul
Unknown Affiliation
Chemistry Health Professions Immunology & microbiology Medicine & Pharmacology Nursing Public Health Veterinary

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Role of Hospital Image and Patient Satisfaction as Mediation, the Impact of Service Quality on Patient Loyalty Hamidah, Rifatul; Rokhman, M. Taufiq Noor; Ratnawati, Ratnawati; Kartikasari, Dhian
Asian Journal of Healthcare Analytics Vol. 4 No. 1 (2025): May 2025
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ajha.v4i1.14064

Abstract

The purpose of this study is to investigate how patient satisfaction, loyalty, and the hospital's reputation are affected by service quality at RSSA. The study employs a quantitative approach to achieve its objectives. Data were collected via questionnaires from 94 outpatients at the Pharmacy Service Unit of RSUD Dr. Saiful Anwar who met the inclusion criteria. Data analysis employed the SEM-PLS method. The research findings suggest that service quality does not directly affect patient loyalty. However, both the hospital image and patient satisfaction significantly influence patient loyalty. The mediation analysis indicates that the hospital image does not act as a mediator in the relationship between service quality and patient loyalty. In contrast, patient satisfaction does mediate this effect. This research decisively strengthens hospital management's policies to improve service quality and patient satisfaction, while effectively evaluating the quality of hospital services. This initiative is vital for establishing a strong reputation for the hospital and ensuring unwavering patient loyalty. This research decisively establishes the connection between service quality and customer loyalty.
Co-Authors Kartikasari, Dhian M. Taufiq Noor Rokhman Ratnawati Ratnawati