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Angkasa, Pramuja
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Penerapan Business Intelligence dalam Pengambilan Keputusan Bisnis: Studi Pendekatan Praktis untuk UMKM di Indonesia Angkasa, Pramuja; Nasution, Muhammad Irwan Padli
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 11 (2025): June, 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

Business Intelligence (BI) is a technology and data analysis process that helps organizations make business decisions more accurately and quickly. In today’s digital era, BI has become an important tool even for small businesses such as MSMEs. This study aims to explain the basic concept of BI, its benefits, and provide examples of its practical application for MSMEs. The results of the analysis show that the use of BI can improve operational efficiency and accuracy in marketing strategies and financial planning.
Analisis Studi Kelayakan Bisnis Pada Usaha Coffee Shop Mahoni Coffee di Kota Medan Vientiany, Dini; Batubara, Alwi Ardiansyah Putra; Salsabil, Hafiz; Angkasa, Pramuja
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18257361

Abstract

A business feasibility study is a crucial step in assessing the viability of a business before it is launched or developed sustainably. This study aims to analyze the feasibility of Mahoni Coffee, a coffee shop located at Jalan Mahoni No. 20, East Medan District, Medan City. The analysis was conducted comprehensively by reviewing various aspects, including market and marketing aspects, legal aspects, technical and operational aspects, and management aspects. The method used in compiling this study is a qualitative descriptive method with data collection through direct observation, mini-surveys with consumers, and relevant literature studies. The analysis shows that Mahoni Coffee has clear market potential, a strategic location, a business concept that aligns with the needs of young consumers, and a profitable financial outlook. Furthermore, the implementation of Sharia principles, a commitment to halal product certification, and concern for environmental and social aspects add value to the business's sustainability. Based on these analysis results, it can be concluded that Mahoni Coffee is a viable business for future development.
Co-Authors Batubara, Alwi Ardiansyah Putra Nasution, Muhammad Irwan Padli Salsabil, Hafiz Vientiany, Dini