Socius: Social Sciences Research Journal
Vol 2, No 11 (2025): June, 2025

Penerapan Business Intelligence dalam Pengambilan Keputusan Bisnis: Studi Pendekatan Praktis untuk UMKM di Indonesia

Angkasa, Pramuja (Unknown)
Nasution, Muhammad Irwan Padli (Unknown)

Article Info

Publish Date
25 Jun 2025

Abstract

Business Intelligence (BI) is a technology and data analysis process that helps organizations make business decisions more accurately and quickly. In today’s digital era, BI has become an important tool even for small businesses such as MSMEs. This study aims to explain the basic concept of BI, its benefits, and provide examples of its practical application for MSMEs. The results of the analysis show that the use of BI can improve operational efficiency and accuracy in marketing strategies and financial planning.

Copyrights © 2025




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Socius: Social Sciences Research Journal
Website

Abbrev

Socius

Publisher

Yayasan Daarul Huda Kruengmane

Subject

Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

Description

Socius: Jurnal Penelitian Ilmu-ilmu Sosial is a multi and interdisciplinary peer-reviewed academic research journal serving the broad social sciences community. The journal welcomes excellent contributions that advance our understanding on a broad range of topics including anthropology, sociology, ...