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All Journal Socius: Social Sciences Research Journal
al- Gozi, Ahmed
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media

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Dinamika Kepercayaan Publik di Media Sosial: Krisis Komunikasi Humas Terhadap Isu Korupsi Pertamina Faisal, Daffa; Berliana, Farida; Pahlevi, Reza; Febrian, Revi; Fathullah, Dzulham; al- Gozi, Ahmed; Ramadhani, Susan
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 10 (2025): May
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15475305

Abstract

The communication crisis in the alleged corruption case of Pertamina shows how social media acts as the main arena in forming public opinion while testing the effectiveness of the company’s public relations communication strategy. Using a qualitative approach with virtual ethnographic methods, this study found that the dominance of negative sentiment towards Pertamina reflects the failure of public relations in managing public perception transparently and accountably. The company’s inability to provide fast and credible clarification open space for speculation and disinformation, worsening the existing trust crisis. Based on Situational Crisis Communication Theory (SCCT), defensive communication responses actually increase public skepticism, while agenda-setting theory shows that failure to control narration allows social media to take over discourse that is increasingly difficult to control. This finding confirms that in the digital era, crisis communication strategies must be more adaptive, proactive, and based on public involvement in order to avoid escalation of negative opinions that can damage the company’s reputation and related institutions.
Co-Authors Berliana, Farida Faisal, Daffa Fathullah, Dzulham Febrian, Revi Ramadhani, Susan REZA PAHLEVI