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All Journal BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Socius: Social Sciences Research Journal
Ardika, Dimas
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Religion Arts Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Public Health Social Sciences

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Tinjauan Sistematis terhadap Penerapan Etika Bisnis dan Tanggung Jawab Sosial Perusahaan dalam Operasi Multinasional: Perbandingan Perspektif Global dan Lokal Ardika, Dimas; Padang, Farisah Keke Nola; Rambe, Riswan
Socius: Jurnal Penelitian Ilmu-Ilmu Sosial Vol 2, No 11 (2025): June, 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

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Abstract

This research is a systematic review of the application of business ethics and corporate social responsibility (CSR) in multinational companies, by comparing global and local perspectives. lThe method used is a systematic literature review of 18 scientific articles. The results show that multinational companies apply global ethical and CSR standards, but in practice need to be adjusted to local values and norms. These adjustments pose ethical challenges, but also open up opportunities for more meaningful collaboration with communities. The global-local approach is key to maintaining the sustainability and legitimacy of companies in various countries.
Optimalisasi Digital Presence UMKM melalui Integrasi Google Maps sebagai Strategi Peningkatan Visibilitas dan Akses Pasar di Desa Dogang, Kabupaten Langkat Pulungan, Ja'far Hamzah; Ardika, Dimas; Anugrah, Mhd Yudha; Turnip, Ibnu Radwan Siddik
BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Vol 8 No 1 (2026)
Publisher : LPMP Imperium

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36407/berdaya.v8i1.1794

Abstract

The digitalization of Micro, Small, and Medium Enterprises (MSMEs) is a key strategy to enhance visibility and market access in the digital economy era. However, most MSMEs in rural areas still operate conventionally and lack adequate digital presence. This community service activity aims to optimize MSMEs’ digital presence through the integration of Google Maps as an effort to improve their visibility and market access in Dogang Village, Langkat Regency. The activity employed a participatory and applicative approach consisting of three main stages: socialization on the importance of MSME digitalization, assistance in creating and optimizing Google Maps through Google Business Profile, and activity evaluation. The results show that all targeted MSMEs were successfully registered on Google Maps and experienced improved understanding in managing their business identity digitally. One MSME, namely a palm sugar enterprise, reported significant benefits in terms of easier customer access and increased customer trust. Overall, this program contributed to enhancing the digital literacy of MSME actors and supported the strengthening of the local economy. The integration of Google Maps proved to be a simple and effective digital solution to improve the visibility and market access of rural MSMEs.
Co-Authors Anugrah, Mhd Yudha Padang, Farisah Keke Nola Pulungan, Ja'far Hamzah Rambe, Riswan Turnip, Ibnu Radwan siddik