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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan Business and Economic Analysis Journal
Putri Patria Kusuma
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Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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CASE STUDY: HOUSEHOLD FACTORS AND ELDERLY WORK DECISIONS IN INDONESIA Silvia Margaret; Putri Patria Kusuma
Business and Economic Analysis Journal Vol. 5 No. 1 (2025): May 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/beaj.v5i1.23948

Abstract

Indonesia is one of the countries with a large elderly population. The high participation rate of the elderly workforce can cause this.  This kind of challenge, if it does not receive special attention from the government, can cause several new problems, especially in the issue of employment. Therefore, this study was conducted to see how household characteristics influence the decision of older people to work. The data used in this study is sourced from the Indonesian Family Life Survey (IFLS) 5th wave. The methodology used in this paper is a logit econometric model. This logit model is used because the dependent variable from this study is a dummy variable. From the analysis results, evidence was found that household characteristics, such as the type of work, education level, marital status, health status, and residential area status, significantly impact the decision of older people to work. By understanding the characteristics of households that influence older people's decision to work, we can design more effective policies and programs to support older people and ensure their well-being, especially at retirement age, such as pension schemes and social protection programs.
Literasi Navigasi Digital: Memanfaatkan Google Maps Untuk Meningkatkan Visibilitas UMKM Desa Banyubiru: Pengabdian Dyah Maya Nihayah; Agus Hermanto; Prasetyo Ari Bowo; Annis Nurfitriana Nihayah; Jeane Talakua; Fredericho Mego Sundoro; Putri Patria Kusuma
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2412

Abstract

The knowledge of Micro, Small, and Medium Enterprises (MSMEs) in Banyubiru Village in utilizing digital technology has an impact on the visibility of their businesses in an increasingly competitive market. Google Maps is one platform that can be used to effectively increase the reach of business information and promotion, but its use is still not optimal among MSME players. This community service activity aims to improve digital navigation literacy through training on the use of Google Maps for MSMEs in Banyubiru Village. The implementation methods include socialization, technical training on creating and managing business profiles on Google Maps, direct mentoring, and evaluation of platform utilization. The activity was attended by 30 SME operators with diverse business backgrounds. The results showed an increase in participants' skills in creating business profiles, uploading product photos, updating information, and responding to customer reviews. Post-activity evaluations showed an increase in the online reach of business information, as indicated by an increase in the number of searches and visits to business locations. In conclusion, digital navigation literacy based on Google Maps can be an effective strategy to support promotion and expand the market for SMEs in rural areas.
Co-Authors Agus Hermanto Annis Nurfitriana Nihayah Dyah Maya Nihayah Fredericho Mego Sundoro Jeane Talakua Prasetyo Ari Bowo, Prasetyo Ari Silvia Margaret