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HALAL VALUE CHAIN: A BIBLIOMETRIC ANALYSIS A. Noer, Faza Muhlizoh; Al Mustofa, Muhammad Ubaidillah; Noer, Lissa Rosdiana; Aqilah, Nafla
Jurnal Ekonomi dan Bisnis Islam (Journal of Islamic Economics and Business) Vol. 11 No. 1 (2025): JANUARY - JUNE 2025
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jebis.v11i1.61557

Abstract

Introduction: Despite growing interest in halal research, there is a lack of complete understanding regarding the strategic contribution of the halal value chain to business performance and operations. Issues such as fragmented regulations and limited standardization beyond the food sector exacerbate this. This study aims to systematically analyze the evolution of halal value chain topics within academic discourse, identifying trends, evaluating the impact of research, recognizing key contributors, and suggesting directions for future research. Methods: This study adopts a bibliometric analysis methodology. The study analyzed 233 Scopus and 116 Web of Science-indexed research publications. The export data is then processed and analyzed using R-studio software to determine the bibliometric map of the halal value chain. Results: The findings demonstrate a significant increase in halal value chain research since 2011, with a primary concentration in Southeast Asia and a focus on micro, small, and medium-sized enterprises (MSMEs) and the halal food industry. Researchers have identified the gaps in non-food halal sectors, including cosmetics, pharmaceuticals, finance, and tourism. The analysis also highlights three strategic clusters—governance and certification, technological and operational integration, and market-oriented strategies—each contributing to economic, operational, and ethical outcomes. Conclusion and Suggestion: This study reveals that adopting a value chain perspective in halal supply chain management necessitates a comprehensive and integrated strategy. Future research should focus on empirical studies, sectoral diversification, and innovation in digital halal assurance to enhance the sustainability of the global halal ecosystem.
Halal Food Market Segmentation in New Zealand: New Opportunities for Indonesian Halal Food A Systematic Literature Review (SLR) Rizqi, Muhammad Luthfi Attaka; A. Noer, Faza Muhlizoh; Noer, Lissa Rosdiana
Halal Research Vol 5 No 2 (2025): July
Publisher : Halal Center ITS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j22759970.v5i2.3222

Abstract

The halal food market in New Zealand is experiencing rapid growth, driven by a growing Muslim population and increasing awareness of the halal lifestyle. Indonesia's halal food industry has a great opportunity to capitalize on this lucrative market by understanding market characteristics, conducting effective market segmentation, and developing appropriate marketing strategies. Key findings show that the halal food market in New Zealand is divided into several segments based on factors such as demographics, lifestyle, and values. These segments have different needs and preferences for halal food products. The research also shows that Indonesia's halal food industry has several competitive advantages that can help it penetrate the New Zealand market. These advantages include high product quality, wide varieties, and competitive pricing. The journal concludes that Indonesia's halal food industry has a great opportunity to thrive in the New Zealand market. By implementing the right strategies, the Indonesian halal food industry can increase its market share in New Zealand and its profits. This article aims to conduct a systematic literature review of research on halal food market segmentation in New Zealand. The review aims to identify key market segments, their characteristics, and the implications for Indonesia's halal food industry.