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All Journal Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Journal of Research on Business and Tourism
Natasha, Graciella
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Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Optimizing Sustainable Tourism Management In Saribu Gonjong Village, West Sumatra Berutu, Feronika; Husna, Rifdatul; Natasha, Graciella
Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management Vol 8 No 1 (2025): Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Ev
Publisher : Politeknik Internasional Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46837/journey.v8i1.269

Abstract

Sustainable tourism can serve as a means to establish a positive relationship between tourism activities and the local environment. It encompasses three key dimensions: physical environment, socio-cultural sustainability, and economic sustainability. Optimizing the sustainable management of tourism at tourist destinations is essential. One such destination in West Sumatra is the Saribu Gonjong Tourism Village (SARUGO), located in Sorong Sungai Dadok Village, Kanagarian Koto Tinggi, Gunung Omeh Subdistrict, Lima Puluh Kota Regency. This tourism village is known for its authentic Minangkabau way of life, situated amidst lush green nature and featuring traditional houses that reflect the grandeur of Minangkabau architecture. In addition, Saribu Gonjong offers cultural attractions such as traditional Minangkabau dance performances. The tourism potential of Saribu Gonjong Village needs to be optimized through sustainable management practices. However, current tourism management efforts are still suboptimal and require a stronger emphasis on sustainability principles. This study employs a descriptive method with a qualitative approach, utilizing both primary and secondary data. Data collection techniques include in-depth interviews, participatory observation, and documentation. The collected data are analyzed through three stages: data reduction, data presentation, and conclusion drawing. To ensure data validity, data and source triangulation methods are applied. The research findings show that the increase in visits to Sarugo Tourism Village is achieved through collaborative promotion and annual cultural events. Challenges in accessibility and craft marketing are addressed through community self-initiatives, although government support remains necessary. From an environmental perspective, the village promotes awareness of cleanliness, cultural values, and mutual cooperation. Economically, positive contributions have begun to emerge, although they are limited by the fluctuating number of visitors. The potential of local businesses and agrotourism still requires strengthened promotion and service improvement. Socially, community training and cultural preservation efforts are in place, but remain limited and need to be expanded.
Local Community Role in Sustainable Tourism in Saribu Gonjong Village West Sumatra Berutu, Feronika; Husna, Rifdatul; Natasha, Graciella
Journal of Research on Business and Tourism Vol. 5 No. 1 (2025): Journal of Research on Business and Tourism
Publisher : Lembaga Penelitian Publikasi dan Pengabdian Masyarakat LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/104005120253

Abstract

Sustainable tourism can create a positive relationship between tourism and the local environment through three main dimensions: physical environment, socio-cultural sustainability, and economic sustainability. The local community plays an important role in supporting sustainable tourism. Saribu Gonjong Tourism Village (SARUGO), located in West Sumatra, is known for the Minangkabau community life, traditional Rumah Gadang houses, and distinctive cultural dances. This cultural potential needs to be preserved sustainably. However, the community’s role in supporting sustainable tourism is still not optimal, so a more focused Sustainable Tourism concept is needed. The research used a descriptive qualitative method with primary and secondary data collected through in-depth interviews, participatory observation, and documentation. Saribu Gonjong Village was established in 2019 and is managed collaboratively by the local community, Pokdarwis (Tourism Awareness Group), and village leaders who actively preserve culture and develop tourism potential. The village also opens economic opportunities through homestays, crafts, and agro-tourism, although promotion and facilities need improvement. Capacity building, especially for the younger generation, is conducted through art and cultural training. With enhanced training and wider community involvement, Saribu Gonjong Tourism Village has the potential to become a leading, sustainable destination that improves the community’s welfare.
Co-Authors Berutu, Feronika Husna, Rifdatul