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All Journal Dinasti International Journal of Education Management and Social Science
Luntungan, Irving Irving Ignatius Paul
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Differentiation Strategy and Digital Marketing for Revitalizing Traditional Retail Stores Daffa, Fauzan; Mukti Ali, Mochammad; Ayu Sofiati, Nunung; Alfarisi, Ade Salman; Luntungan, Irving Irving Ignatius Paul; Sakti, Anggono Anggono Raras Tirto
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 4 (2025): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i4.4429

Abstract

This research examines the application of product differentiation and effective digital marketing strategies for revitalizing traditional retail stores, using Kios Maju Berkah as a case study. In an era of increasingly intense competition between traditional retail, modern retail, and e-commerce, traditional stores face significant challenges to survive. This study highlights the importance of unique local products, high-quality customer service, and targeted digital marketing in attracting and retaining customers. Through SWOT and TOWS analysis, this research finds that appropriate product innovation and the implementation of digital marketing strategies can enhance the competitiveness of traditional retail stores. The recommendations from this study include optimizing digital marketing strategies and collaborating with local communities to maintain the relevance and sustainability of traditional retail businesses.
Co-Authors Alfarisi, Ade Salman Ayu Sofiati, Nunung Daffa, Fauzan Mukti Ali, Mochammad Sakti, Anggono Anggono Raras Tirto