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All Journal IMAGE Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies Inaba of Community Services Journal Greenation International Journal of Tourism and Management
Anggono Raras Tirto Sakti
Universitas Indonesia Membangun
Religion Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Languange, Linguistic, Communication & Media Neuroscience Public Health Social Sciences

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PERAN E- QUALITY SERVICE TERHADAP CITRA MEREK (STUDI PADA RUMAH SAKIT DI KOTA BANDUNG) Tirto Sakti, Anggono Raras; Napitupulu, Haripah Saulina
IMAGE : Jurnal Riset Manajemen Vol 7, No 2 (2018): IMAGE : Jurnal Riset Manajemen. November 2018
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/image.v7i2.23119

Abstract

Tujuan studi adalah untuk menganalisis peran kualitas layanan elektronik pada citra merek Rumah Sakit Immanuel di Bandung. Kualitas layanan elektronik diukur melalui efisiensi, daya tanggap, kompensasi, dan kontak. citra merek diukur melalui kepribadian, reputasi, nilai, dan identitas perusahaan. Metode penelitian menggunakan metode eksplanatori dengan teknik pengumpulan data melalui kuesioner dan wawancara. Populasi adalah pelanggan Rumah Sakit Immanuel di Bandung. Pengukuran jumlah pelanggan adalah 1.500 dengan teknik pengambilan sampel proporsional acak yang diperoleh dengan sampel 100 pelanggan. Data yang telah dikumpulkan dianalisis menggunakan sistem skala likert, dan Structural Equation Modeling (SEM) Smart Partial Least Square (SmartPLS 3). Hasil penelitian menunjukkan bahwa kualitas layanan elektronik dan citra merek oleh semua indikator dapat diandalkan dan valid. Kualitas layanan elektronik berpengaruh signifikan terhadap citra merek.
Influence of Digital Marketing on Customer Satisfaction Of Bank Jabar Banten Syariah (BJBS) and the Implications On Corporate Image Lazuardi, Aldi Rahman; Raras TS, Anggono; Sudaryo, Yoyo
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4104

Abstract

The development of technology in this digital era is growing so fast. Indirectly, the use of digital technology can be adapted to human needs and make things that are done manually turn into practical and more modern. Currently, many banking institutions have implemented digital marketing in marketing their products, including Islamic banking institutions such as Bank Jabar Banten Syariah (BJBS). This study aims to analyze the influence of using Digital Marketing on BJBS Customer Satisfaction and its implications for Corporate Image.  The method used in this study is a quantitative method with a verification approach. The instruments used are digital marketing variable questionnaires, customer satisfaction questionnaires and corporate image questionnaires. Interview techniques were used to explore aspects related to BJBS as well as documentation studies to complete this research. Data analysis technique using path analysis. The results of the study show that there is a positive influence between the use of Digital Marketing and BJBS Customer Satisfaction; there is a positive influence between BJBS Customer Satisfaction and Corporate Image; there is a positive influence between Digital Marketing and Corporate Image; and there is a positive influence between Digital Marketing on Company Image through BJBS Customer Satisfaction, or indirectly Digital Marketing influence BJBS Customer Satisfaction which has implications for Corporate Image
ANALISIS PENERAPAN DIGITAL MARKETING TERHADAP CITRA PERUSAHAAN MELALUI KEPUASAN NASABAH SEBAGAI VARIABEL INTERVENING Lazuardi, Aldi Rahman; Raras TS, Anggono; Sudaryo, Yoyo; Sofiati (Efi), Nunung Ayu
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 6 No 2 (2022): Edisi Mei - Agustus 2022
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1646.269 KB) | DOI: 10.31955/mea.v6i2.2359

Abstract

Terbentuknya lembaga-lembaga perbankan syariah tidak terlepas dari kemajuan teknologi digital yang memacu berkembangnya bank-bank syariah. Salah satu bank syariah diantaranya PT Bank Jabar Banten Syariah (BJBS) yang terus berinovasi dalam menerapkan penggunaan Digital Marketing untuk memberikan citra yang baik bagi nasabah melalui kepuasan nasabah. Tujuan penelitian ini adalah untuk menganalisis Digital Marketing terhadap Citra Perusahaan PT Bank Jabar Banten Syariah (BJBS) melalui Kepuasan Nasabah. Penelitian ini menggunakan metode kuantitatif dengan pendekatan verifikatif. Dalam penelitian ini terdapat tiga variable yaitu variable independen yaitu Digital Marketing, Variabel dependen yaitu Citra Perusahaan dan Kepuasaan Nasabah sebagai variable intervening. Teknik analisis data menggunakan analisis Structural Equation Modelling (SEM). Hasil penelitian menunjukkan bahwa penerapan Digital Marketing memberikan pengaruh tehadap Citra Perusahaan pada PT BJBS dengan besarnya pengaruh langsung sebesar 22,7%, pengaruh tidak langsung sebesar 15,8%, total pengaruhnya sebesar 38,4% dari maksimal 100%. Terdapat pengaruh Kepuasan Nasabah terhadap Citra Perusahaan, dengan besarnya pengaruh langsung sebesar 17,2%, pengaruh tidak langsung sebesar 15,8%, total pengaruhnya sebesar 33,0%. dari maksimal 100%. Terdapat pengaruh Digital Marketing terhadap Citra Perusahaan PT BJBS, melalui kepuasan nasabah dengan besarnya pengaruh simultan sebesar 71,4% dari maksimal 100%.
THE ASSISTANCE IN DETERMINING BUSINESS LOCATIONS FOR SMES Iqbal Alamsyah, Muhammad; Tirto Sakti, Anggono Raras; Kusumawardani, Astrin
Inaba of Community Services Journal Vol. 1 No. 1 (2022): Volume 1 No. 1, June 2022
Publisher : Universitas INABA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/inacos.v1i1.28

Abstract

Small and medium-sized companies face many problems, one of which is intense competition in a dynamic environment. In 2019 the servant has completed research and compiled a location feasibility study that can be implemented by MSMEs, through market potential analysis and financial projections using a modified GE-Matrix mapping. The target partner for this community service is a coffee shop in Bandung which was founded in 2017, namely Holly Chopper Gallery and Coffee located in the Buah Batu area in Bandung City. The implementation method that will be carried out is to provide assistance with target partners and assist MSMEs in mapping out alternative locations to be chosen by entrepreneurs. Determining the right business location decision will have an impact on business sustainability, so the choice of location needs to be considered carefully. The output in the implementation of this community service is to increase the knowledge and skills of partners in determining the location of the business. In addition, community service is strived to be published in accredited national journals. In addition, other community service outputs are teaching materials for students, which can be studied and implemented in other MSMEs.
Public Perception And Sentiment On Social Media X Towards The Interest In Adopting Bitcoin As A Digital Asset Febrianto, Febrianto; Sofiati, Nunung Ayu; Ali, Mochammad Mukti; Sudaryo, Yoyo; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sakti, Anggono Raras Tirto
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4469

Abstract

This study analyzes the relationship between public sentiment on the social media platform X and Bitcoin's global price volatility from January to October 2024. Using sentiment analysis supported by the BERT machine learning model and the Support Vector Machine (SVM) algorithm, relevant tweets were classified into positive, neutral, and negative sentiments. Model evaluation demonstrated excellent performance, with precision, recall, and F1-score for positive sentiment reaching 95.52%, 93.57%, and 94.53%, respectively. Neutral sentiment achieved precision of 88.61%, recall of 92.11%, and an F1-score of 90.32%. Negative sentiment yielded precision of 92.02%, recall of 91.05%, and an F1-score of 91.53%. The results indicate a significant correlation between public sentiment and Bitcoin price movements, where positive sentiment drives price increases while negative sentiment often triggers sell-offs. Moreover, the intensity of social media discussions significantly impacts market dynamics, as evidenced by a spike in activity in March 2024 coinciding with Bitcoin's price peak during the study period. These findings provide insights for investors, market analysts, and regulators to understand the role of social media as a market sentiment indicator influencing digital asset volatility.
Customer Satisfaction As A Mediator of The Influence of E-Marketing on Brand Image In XYZ Company Ridwan Ramadhan; Sofiati, Nunung Ayu; Sudaryo, Yoyo; Ali, Mochamad Mukti; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sakti, Anggono Raras Tirto
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 3 (2025): Dinasti International Journal of Economics, Finance & Accounting (July-August 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i3.4874

Abstract

This study aims to analyze Customer Satisfaction as a mediator of the influence of E-Marketing on Brand Image at PT. XYZ  E-Marketing, which includes Information, Service Existence, Service Responsiveness, Purchase Transaction Process, and Usefulness, has been well owned by the company. Customer Satisfaction, which includes the dimensions of Product Quality, Service Quality, and Price, is at a satisfactory level, while Brand Image, which includes Reputation, Recognition, Affinity, and Brand Loyalty, is also considered good by customers. With the cluster random sampling technique, a sample of 150 respondents was obtained from a population of 1,235 customers. Based on SEM analysis using the LISREL 8.80 program, the results showed that E-Marketing has a significant partial influence on Customer Satisfaction of 51.2% and on Brand Image of 17.3%. While Customer Satisfaction has a significant partial influence on Brand Image of 30.1%. Furthermore, from the Sobel test, it is known that Customer Satisfaction has a significant influence in mediating the E-Marketing Mix on Brand Image, with a mediator influence of 15.5%. This finding highlights the importance of optimizing E-Marketing strategies to increase Customer Satisfaction and strengthen Brand Image in the eyes of customers.
An Analysis of Interpersonal Communication, Organizational Culture, and Work Discipline on Employee Loyalty and Their Impact on Organizational Performance (Study in Baleendah District, Bandung Regency) Herlina, Heni; Sofiati, Nunung Ayu; Ismail, Gurawan Dayona; Setiyani, Aris; Alfarisi, Ade Salman; Luntungan, Irving Ignatius Paul; Sumawidjaya, Riyadi Nur; Sakti, Anggono Raras Tirto
Greenation International Journal of Tourism and Management Vol. 3 No. 4 (2025): (GIJTM) Greenation International Journal of Tourism and Management (December 20
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v3i4.716

Abstract

This study aims to analyze the effect of interpersonal communication, organizational culture, and work discipline on employee loyalty and its impact on organizational performance at the Baleendah District Office, Bandung Regency. The problem examined in this study is the extent to which interpersonal communication, organizational culture, and work discipline can enhance employee loyalty and how such loyalty contributes to improving organizational performance. The research method used is a quantitative method with a descriptive and verificative approach. Data were collected through questionnaires distributed to employees of the Baleendah District Office, Bandung Regency, and were analyzed using statistical analysis techniques. The results indicate that interpersonal communication, organizational culture, and work discipline have a significant effect on employee loyalty. Furthermore, employee loyalty has been proven to have a positive and significant impact on organizational performance. Therefore, improving the quality of interpersonal communication, strengthening organizational culture, and consistently implementing work discipline can enhance employee loyalty, which in turn improves organizational performance. This study is expected to serve as a reference for management in formulating human resource management policies to improve organizational performance.
Implementation of the Political Marketing Mix and Electronic Word of Mouth in the 2024 Regional Head Election of Karawang Regency Setiawan, Naufal Alip Putra; Ali, Mochammad Mukti; Sofiati, Nunung Ayu; Ismail, Gurawan Dayona; Sakti, Anggono Raras Tirto
Eduvest - Journal of Universal Studies Vol. 6 No. 1 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i1.52779

Abstract

This study aims to analyze the influence of the Political Marketing Mix on Electronic Word-of-Mouth (E-WoM) and Voting Decision, as well as the mediating role of E-WoM in the 2024 Regional Head Election of Karawang Regency. The research adopts a quantitative approach using Structural Equation Modeling (SEM) with SmartPLS 4.1.1.4. Data were collected from 200 respondents who participated in the 2024 Karawang local election through an online questionnaire using a five-point Likert scale. The findings indicate that most elements of the political marketing mix product, price, place, promotion, people, and process have a positive and significant effect on E-WoM, while physical evidence does not show a significant influence. Furthermore, all elements of the political marketing mix positively and significantly affect voting decision. E-WoM is proven to have a direct positive effect on voting decision and serves as a mediating variable that strengthens the relationship between most political marketing mix elements and voting decision, except for physical evidence. These results demonstrate that voter behavior is shaped by a complex interaction of rational, emotional, and social factors, and highlight the strategic importance of digital communication and peer-to-peer information sharing in modern political campaigns. The study contributes theoretically to the development of political marketing literature in local democratic contexts and provides practical insights for political actors in designing more effective and participatory campaign strategies in the digital era.
Co-Authors Aldi Rahman Lazuardi Alfarisi, Ade Salman Ali, Mochamad Mukti Andrean, Meilani Eka Putri Aris Setiyani, Aris Astrin Kusumawardani Ayu Sofiati, Nunung Daffa, Fauzan Febrianto Febrianto, Febrianto Herlina, Heni Ismail, Gurawan Dayona Lazuardi, Aldi Rahman Luntungan, Irving Ignatius Paul Luntungan, Irving Irving Ignatius Paul Muhammad Iqbal Alamsyah Mukti Ali, Mochammad Napitupulu, Haripah Saulina Nunung Ayu Sofiati (Efi) Ridwan Ramadhan Setiawan, Naufal Alip Putra Sofiati, Nunung Ayu Sumawidjaya, Riyadi Nur Sumawidjaya, Riyandi Nur Yoyo Sudaryo