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Optimalisasi Digitalisasi Marketing di Padukuhan Pancoh Ghiffara, Mustafad; Prasetya, Gede Guruh; Fathurrohman, Rofi; Ernanda, M. Ricki Bagus; Puspaningrum, Rosita; Azizah, Wardah Ma’rifatul; Mian, Margareta Angelina; Almi, Nuraisyah Ayumi; Putra, M. Rahman Alin; Hidayat, Qoori; Kusumawati, Rita
Prosiding Seminar Nasional Program Pengabdian Masyarakat Vol. 8 No. 1 (2025): Rekonstruksi Pendidikan di Indonesia
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/ppm.81.1371

Abstract

The Community Service Program (PKM) is a form of student service to the community as an implementation of the Tridharma of Higher Education. PKM 194 of Universitas Muhammadiyah Yogyakarta (UMY) which was placed in Dusun Pancoh, Kelurahan Girikerto, Kecamatan Turi, Sleman, which had problems in empowering Micro, Small, and Medium Enterprises (MSMEs) through digital marketing to increase their business competitiveness. The purpose of this program is to improve the understanding, skills, and independence of MSME actors in utilizing digital media as a means of product marketing, so that they can expand the market and increase business competitiveness. The methods used include digital marketing socialization and training, assistance in creating social media content, product photography, compiling digital catalogs, to creating Linktree as a liaison for various business platforms. The results of this activity showed high enthusiasm from MSME actors, although most still use traditional marketing methods. One of the MSMEs assisted, namely Viva Nafigo, succeeded in implementing a digital marketing strategy by improving the quality of product photos, optimizing Instagram accounts, and creating catalogs and Linktrees to facilitate customer access. Although this program has a positive impact, there are several obstacles faced, such as the limited number of MSMEs and the short mentoring time. The implementation of marketing digitalization requires a continuous process in order to provide optimal results. Therefore, further efforts and continuous support are needed to ensure the success of MSME digitalization in Dusun Pancoh
Analyzing MT Arman 11 Case: Dispute Settlement in Seizure of Ship's Action under International Law Gunawan, Yordan; Fathi, Muhammad; Ghiffara, Mustafad
Al-Daulah: Jurnal Hukum dan Perundangan Islam Vol. 14 No. 1 (2024): April
Publisher : Prodi Hukum Tata Negara Fakultas Syariah dan Hukum UIN Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/ad.2024.14.1.61-85

Abstract

On October 7, 2023, the Indonesian Coast Guard's recent seizure of the Iranian-flagged MT Arman 114 vessel has highlighted the legal complexities involved in enforcing maritime security in the Exclusive Economic Zone (EEZ). This article examined the United Nations Convention on the Law of the Sea (UNCLOS) 1982 as the main legal framework regulating such occurrences. Flag state sovereignty typically regulates vessels, but UNCLOS 1982 grants coastal states such as Indonesia the authority to deal with infringements occurring within their Exclusive Economic Zones (EEZs), such as illicit oil transfers and actions that pose a threat to national security. The article explored Part XV of UNCLOS 1982, which elucidated the many systems for resolving disputes, ranging from voluntary ways to obligatory procedures, including esteemed organizations such as the International Tribunal for the Law of the Sea (ITLOS) and the International Court of Justice (ICJ). The author therefore uses normative legal research methods to highlight the importance of strong legal structures such as UNCLOS 1982 in facing impending maritime security difficulties in the Exclusive Economic Zone (EEZ), encouraging collaboration and non-violent resolution of complex issues such as ship seizures. The results show that, in the situation of the seizure of MT Arman 114, depending on the alleged violations and the outcome of negotiations between Indonesia and Iran, it may be appropriate to use UNCLOS 1982 dispute resolution procedures, such as ITLOS or ICJ, to achieve justice. and valid international decisions.