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p-Index From 2020 - 2025
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All Journal Journal of Accounting and Investment Fokus Abdimas
Tasriastuti, Nurohmi Ambar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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PENGEMBANGAN PEMASARAN UMKM MELALUI SOSIAL MEDIA BAGI MASYARAKAT DI KELURAHAN GAJAH MUNGKUR KOTA SEMARANG Widodo, Untung; Widowati, Madu Retno; Tasriastuti, Nurohmi Ambar
Fokus ABDIMAS Vol 4, No 1: April 2025
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.4.1.62-66

Abstract

This community service activity aims to enhance the capacity of Micro, Small, and Medium Enterprises (MSMEs) in utilizing social media as a tool for digital marketing. The activity was conducted in Gajah Mungkur Subdistrict, Semarang City, targeting MSME actors who have not yet optimized their product marketing through digital means. The methods employed included training and direct assistance on digital marketing strategies using platforms such as Instagram, Facebook, and WhatsApp Business. The results showed an improvement in the participants' understanding and skills in creating promotional content, managing business social media accounts, and identifying online target markets. This program is expected to help MSMEs increase their competitiveness and expand their market reach.Keywords : MSMEs, digital marketing, social media, community service, Semarang
Mapping the landscape of political connections risk: A bibliometric analysis Widaryanti, Widaryanti; Abdullah, Wan Amalina Wan; Sitawati, Riana; Luhgiatno, Luhgiatno; Tasriastuti, Nurohmi Ambar
Journal of Accounting and Investment Vol. 26 No. 2: May 2025
Publisher : Universitas Muhammadiyah Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jai.v26i2.25103

Abstract

Research aims: This research aims to explain current and future research trends on political connections risk by mapping political connections risk studies.Design/Methodology/Approach: This paper is a meta-synthesis study of the risks of political connections over 25 years, from 2000 to 2024. The Scopus database was used to find relevant literature. Selected articles were scanned, cleaned, and adjusted before analysis. In this analysis, 178 documents were examined. By using biblioshiny, bibliometric analysis in this study gives special emphasis to research flows, trends, thematics, and field structures.Research findings: The bibliometric research results provide essential information about publications on current and future political risks. It includes the most cited documents, prolific contributors, frequently used keywords, prolific countries, sources, network analysis data from co-occurrence networks, and theme mapping data for political relations risk studies. This study identified three main literature clusters: risk assessment, China, and financial crisis. Finally, it raises research questions for future studies. Theoretical contribution/ Originality: This article offers a profound understanding of political connections and risk as a research topic, using bibliometric analysis to examine its academic development. Practitioner/Policy implication: These findings help construct a cohesive idea, define the underlying context, and aid academic researchers and industry practitioners in comprehending the evolution of political connections research and risks.Research limitation/Implication: The sub-themes about the formation and application of political connections and risks, where the number of topics has not been extensively examined, are also anticipated to be expanded by this study.
Co-Authors Abdullah, Wan Amalina Wan Riana Sitawati, Riana Untung Widodo, Untung Widaryanti Widaryanti, Widaryanti Widowati, Madu Retno