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All Journal Indonesian Journal of Cultural and Community Development Eduvest - Journal of Universal Studies
Sukistanto, Sukistanto
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Aerospace Engineering Humanities Computer Science & IT Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences

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The Impact of The Existence of Religious Tourism on the Economy of the Surrounding Community Study on Three Religious Tourism Objects in Tuban Rokhadi, Rokhadi; Sukistanto, Sukistanto; Setyawati, Heri Tugas
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.34658

Abstract

This study explores the impact of religious tourism on the local communities' economy surrounding three key religious tourism sites in Tuban, East Java: the Sunan Bonang Tomb, Asmoro Qondi Tomb, and Kwan Sing Bio Temple. The main issue addressed is the underutilization of religious tourism's economic potential in these areas, where micro, small, and medium enterprises (MSMEs) still struggle to innovate and grow. The research evaluates how religious tourism contributes to local economic development through increased income, job creation, business innovation, and infrastructure improvements. Employing a qualitative method, data were collected through in-depth interviews, observations, documentation, and focus group discussions, and were analyzed using the Miles and Huberman model alongside SPSS-assisted regression analysis. The findings indicate that religious tourism significantly boosts the local economy, especially by encouraging entrepreneurship and improving the performance of MSMEs. However, challenges such as unequal benefit distribution and environmental management persist. The implications of this research emphasize the need for stakeholders to engage in strategic planning to enhance community participation, infrastructure, and innovation, thereby ensuring that religious tourism not only preserves cultural heritage but also becomes a sustainable driver of inclusive economic growth in the region.
Optimizing Local Human Resources through Entrepreneurship and Economic Education to Improve MSME Performance in Semanding Village, Tuban: Optimalisasi Potensi SDM Lokal Melalui Kewirausahaan dan Pendidikan Ekonomi dalam Meningkatkan Kinerja UMKM di Desa Semanding, Tuban Yuanis, Yuanis; Sukistanto, Sukistanto; Ndruru, Seputri
Indonesian Journal of Cultural and Community Development Vol. 16 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i3.1217

Abstract

This community service activity aimed to enhance the capacity of local human resources at UD Sekar Pratiwi, a home industry in Semanding Village, Tuban. The business employed eight local workers with limited educational backgrounds and no previous experience. Through training and mentoring, the program focused on financial literacy, simple bookkeeping using spreadsheets, digitizing product records, and promoting the use of social media (Instagram, TikTok, Facebook, and WhatsApp) for product marketing. As a result, participants showed improved skills in financial documentation and digital marketing, and the business began expanding its market reach online. Highlights: Capacity Building: Training improved financial and marketing skills of local workers. Digital Adoption: Business began using social media for broader online reach. Skill Uplift: Participants gained practical knowledge despite limited formal education. Keywords: MSMEs, financial literacy, digital marketing, community empowerment, Semanding
Optimizing Local Human Resources through Entrepreneurship and Economic Education to Improve MSME Performance in Semanding Village, Tuban: Optimalisasi Potensi SDM Lokal Melalui Kewirausahaan dan Pendidikan Ekonomi dalam Meningkatkan Kinerja UMKM di Desa Semanding, Tuban Yuanis, Yuanis; Sukistanto, Sukistanto; Ndruru, Seputri
Indonesian Journal of Cultural and Community Development Vol. 16 No. 3 (2025): September
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v16i3.1217

Abstract

This community service activity aimed to enhance the capacity of local human resources at UD Sekar Pratiwi, a home industry in Semanding Village, Tuban. The business employed eight local workers with limited educational backgrounds and no previous experience. Through training and mentoring, the program focused on financial literacy, simple bookkeeping using spreadsheets, digitizing product records, and promoting the use of social media (Instagram, TikTok, Facebook, and WhatsApp) for product marketing. As a result, participants showed improved skills in financial documentation and digital marketing, and the business began expanding its market reach online. Highlights: Capacity Building: Training improved financial and marketing skills of local workers. Digital Adoption: Business began using social media for broader online reach. Skill Uplift: Participants gained practical knowledge despite limited formal education. Keywords: MSMEs, financial literacy, digital marketing, community empowerment, Semanding
Co-Authors Ndruru, Seputri Rokhadi, Rokhadi Setyawati, Heri Tugas Yuanis, Yuanis