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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Eduvest - Journal of Universal Studies
Amalia, Putri Chaerani
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Aerospace Engineering Computer Science & IT Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences

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The Role of The Entangled Brain Concept in Unraveling The Complexity of Decision Making and Communication In The Metaverse Amalia, Putri Chaerani
Eduvest - Journal of Universal Studies Vol. 5 No. 3 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i3.50939

Abstract

Acquiring a significant understanding of customer behavior, particularly in the decision-making process related to material in the metaverse, is crucial for developing efficient digital marketing strategies. This study employs the notion of the entangled brain as its primary theoretical foundation. This study investigates the influence of the brain's intricate, non-linear, and mutually reinforcing processes on consumer decision-making while also considering determinism, libertarianism, and compatibility. This study suggests that decision outcomes exhibit unpredictability akin to quantum processes by emphasizing the parallels between quantum entanglement and brain activity. Accordingly, this study emphasizes the challenges of predicting human behavior, especially in emerging technologies like the metaverse, where uncertainty can highly occur. Thus, this study offers a theoretical framework combining deterministic and probabilistic perspectives and useful insights about understanding consumer behavior in dynamic digital environments. This study improves our understanding of decision-making processes, emphasizing the significance of adaptable strategies for navigating complex consumer settings.
Hubungan Parasosial Komunitas Virtual Budaya Populer K-Pop dengan Calon Presiden Anies Baswedan Adninta, Alya; Rusydi S, Banna; Falcao, Falcao; Amalia, Putri Chaerani
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 23, No. 2 December 2024
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v23i2.4148

Abstract

This research aims to understand the parasocial relationship between the virtual community of K-Pop fans and perceptions of presidential candidate Anies Baswedan through the social media platform X. The method used is netnography, which involves observation, downloading, and analyzing uploads on social media. Six procedural netnography movements are applied: initiation, investigation, immersion, interaction, integration, and incarnation. This research uses humanistic phenomenological, existential discourse, hermeneutic interpretation approaches, and thematic interpretation methods to explore themes that emerge from the data inductively. The research results show that parasocial relationships between the K-Pop fan community and Anies Baswedan can be formed and maintained through social media platforms such as @aniesbubble on X/Twitter. This supports the theory that mass and social media are important in forming parasocial relationships without requiring physical meetings. The findings show that interaction through social media content can create strong emotional bonds between fans and public figures. These findings indicate that the fandom phenomenon is not only limited to popular culture, but can also appear in a political context, and that support for Anies Baswedan via social media can impact people's political opinions.
Co-Authors Adninta, Alya Falcao, Falcao Rusydi S, Banna