Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Eduvest - Journal of Universal Studies
Permata, Muhammad Andhika
Unknown Affiliation
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Optimization of The Use of Geographic Information Systems (GIS) in Market Analysis and Development Strategies Permata, Muhammad Andhika; Rukhviyanti, Novi
Eduvest - Journal of Universal Studies Vol. 5 No. 4 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i4.51104

Abstract

This study aims to optimize the use of Geographic Information Systems (GIS) in market analysis and development strategies, focusing on SMEs in West Java. A mixed-method approach was employed, integrating quantitative spatial analysis and qualitative data from surveys and interviews. Primary data were collected through questionnaires administered to 150 business owners and 300 consumers, combined with secondary demographic maps from the Geospatial Information Agency (BIG). Spatial analysis utilized hotspot analysis and buffer analysis in ArcGIS. Key findings include: (1) Three regions identified as potential market hotspots (North Bandung, Central Cimahi, Central Sumedang) with consumer density >50 people/km²; (2) GIS usage showed a significant positive correlation with sales growth (r = 0.72; p < 0.01), contributing to 58% of sales variation; (3) Main barriers to GIS implementation were licensing costs (45% of respondents) and technological literacy (60%). Strategic recommendations include open-source GIS training (QGIS) and developing an integrated data platform for SMEs. These findings prove that GIS is not only effective for mapping but also as a spatial data- driven decision-making tool that can enhance business strategy accuracy by up to 40%.
Co-Authors Rukhviyanti, Novi