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Pamadia, Era
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Aerospace Engineering Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Health Professions Immunology & microbiology Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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Shared Value and Pain Value of Consumers Towards The Purchase of Bango Sweet Soy Sauce Using Ethnographic Methods (Case Study of Berkah Azzahra Shop) Pamadia, Era; Syarifudin, Syarifudin; Heikal, Jerry
Eduvest - Journal of Universal Studies Vol. 5 No. 5 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i5.51169

Abstract

In the increasingly competitive soy sauce market, consumer loyalty and satisfaction are challenged by product quality, packaging issues, and corporate social responsibility. Despite Bango sweet soy sauce’s strong brand presence, limited research has analyzed consumers’ shared values and pain through an ethnographic lens. This study aims to explore how Bango creates shared value and addresses consumer pain points during purchase experiences. Using a realistic ethnographic method, the study involved participant observation and in-depth interviews with five consumers at the Berkah Azzahra store. Findings reveal that shared value is driven by Bango’s commitment to empowering local soybean farmers, promoting environmental sustainability, and fostering emotional brand connections. Meanwhile, pain value is associated with packaging issues, particularly leaky plastic packaging that affects product hygiene and consumer convenience. These insights highlight the importance of maintaining product authenticity while addressing practical consumer concerns. The study implies that continuous improvements in packaging, alongside strengthened CSR programs, can enhance consumer trust and loyalty. For companies like Unilever, this research offers a strategic foundation to refine marketing and product development initiatives based on real consumer experiences.
The Contribution of Environmental CSR to Sustainability in the Energy Sector: A Study on PT Pema Global Energi Pamadia, Era; Satory, Agus
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51813

Abstract

This study aims to analyze the role of environmental Corporate Social Responsibility (CSR) implemented by PT Pema Global Energi in supporting environmental sustainability and community welfare in North Aceh. This study uses literature analysis methods, case studies, and evaluation of empirical data from the implementation of corporate CSR programs, such as land rehabilitation, waste management, and energy efficiency. The results of the study show that the company's CSR programs have a significant positive impact, including improving soil quality, biodiversity conservation, and reducing carbon emissions through environmentally friendly technology. In addition, community involvement through environmental training and programs has succeeded in increasing local awareness and capacity in environmental conservation. The conclusion of this study is that the implementation of CSR integrated with a sustainable business model not only contributes to environmental conservation, but also strengthens the company's relationship with the surrounding community. The main recommendations are to improve public education, establish strategic partnerships, and invest in innovative technologies to expand the impact of CSR programs.
Segmentation Of Medical Check-Up (MCU) Results Using K-Means Clustering for Health Risk Profile Identification Syarifudin, Syarifudin; Pamadia, Era; Heikal, Jerry
Jurnal Indonesia Sosial Sains Vol. 6 No. 10 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i10.1901

Abstract

Medical Check-Up (MCU) is one of the methods of early detection of metabolic and cardiovascular disorders. Computational analysis of MCU results data can be used to group individuals based on their risk profiles, thereby supporting more targeted promotive and preventive strategies. This study aims to identify the segmentation of individual groups based on the clinical parameters of MCU results using the K-Means clustering method, as well as evaluate the potential of each cluster as a target for health interventions, especially in the context of positioning preventive products or services. This study used secondary data on MCU results which included 13 variables: age, systolic and diastolic blood pressure, body mass index (BMI), total cholesterol, fasting blood sugar, HDL, LDL, triglycerides, urea, creatinine, uric acid, and gender from 294 sample data. The data was analyzed using the K-Means algorithm to group individuals based on the similarity of their health profiles. Cluster validation is carried out through clinical interpretation and the characteristics of each cluster center. From the results of the analysis, five clusters with different characteristics were produced. One of the prominent clusters is Cluster 2, consisting of middle-aged men (average 44 years old) with high levels of total cholesterol, LDL, and triglycerides, but blood pressure and blood sugar are still within normal limits. This condition indicates a moderate metabolic risk that is still reversible. This cluster is seen as strategic to be used as a target for the development of preventive health-based digital products and services. MCU outcome-based segmentation through the K-Means clustering method is effective in identifying specific health risk groups. Cluster 2 has great potential as the main target of preventive intervention programs because of its medical profile that can still be improved and psychographic characteristics that support acceptance of digital and promotional approaches
Co-Authors Agus Satory Heikal, Jerry Syarifudin Syarifudin