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All Journal IKRA-ITH ABDIMAS Journal Research of Social Science, Economics, and Management Eduvest - Journal of Universal Studies
Kurniawati , Kurniawati
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Aerospace Engineering Computer Science & IT Environmental Science Health Professions Neuroscience Social Sciences

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The Use of Interpretative Phenomenological Analysis in History Education Oltar, Selly Afrida; Marta, Nur’aeni; Kurniawati , Kurniawati
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51448

Abstract

Interpretative Phenomenological Analysis (IPA) is a qualitative research methodology used to understand the subjective reality of informants through their personal interpretations of life experiences and the meanings they derive from those experiences (Smith, 2011). Initially, IPA was widely used in psychological studies. Over time, and with the development of knowledge, IPA has been adopted in other fields, including education. This article seeks to describe the use of IPA by researchers in the study of history education. Specifically, the author explores aspects of collective national emotions, particularly nationalism, experienced and embedded in high school students during and after their history learning, especially in local history. I attempt to present a small example that IPA can indeed be very effective in describing students' learning experiences and the affective outcomes (emotions and attitudes) from learning that should ideally become ingrained within them. Regarding history education, the involvement of collective emotions such as nationalism should be embedded in students both during and after the learning process, ultimately shaping the national character of all students even after they have graduated. The results of this study indicate that using the IPA method in this research is quite meticulous and produces a significant amount of required data. It shows that high school graduates in Papua do not perceive local history learning as interesting and that it minimally evokes emotions, thus failing to foster or strengthen their Indonesian nationalism.
How Green Marketing Orientation And Green Marketing Mix Helped Increasing Purchase Intention And Kept Customer Retention? Tanadi, Steven; Kurniawati , Kurniawati
Journal Research of Social Science, Economics, and Management Vol. 5 No. 1 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i1.1006

Abstract

Purpose: With companies that began launching green products or services considered to be environmentally safe, companies began to contribute to making a safer environment. However, consumers lack the knowledge of what makes them skeptical of these green products. This research aims to see the influence of green marketing orientation and green marketing mix in influencing purchase intention and customer retention. Methodology: This research will be done by purposive sampling and uses cross-sectional form to gather respondents' data and acquired data will be then used to test each hypothesis regarding the influence of green marketing orientation and green marketing mix on purchase intention that would influence customer retention. Result: The result of the research proves that Green Marketing Mix and Green Marketing orientation does indeed influence purchase intention and would also influence customer retention afterward. By using SEM PLS 3 it was determined that all the hypotheses were proven to be accurate Implication: This research implied that Green Marketing Orientation and Green Marketing mix and marketing orientations influence purchase intentions as consumers have given information regarding what are the green elements in a green product. With one-time purchase intentions already made, customer retention would also be maintained or increased as purchase intentions helped to influence it.
Pelatihan Komunikasi Nonverbal Budaya Indonesia untuk Masyarakat Melayu di Johor Bahru untuk meningkatkan diplomasi antara Masyarakat Melayu dan Masyarakat Indonesia Romli , Nada Arina; Kurniawati , Kurniawati; Nurul Islami , Prima Yustitia
IKRA-ITH ABDIMAS Vol. 8 No. 3 (2024): Jurnal IKRAITH-ABDIMAS Vol 8 No 3 November 2024
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v8i3.4097

Abstract

Mitra pengabdian masyarakat kami adalah Komunitas Masyarakat Melayu yang bekerja sama dengan Konsulat Jenderal di Johor Bahru. Masalah dengan mitra adalah mereka masih memiliki pengetahuan minimal tentang komunikasi non-verbal alam masyarakat Indonesia, sehingga sering terjadi konflik antara Masyarakat Melayu dan masyarakat Indonesia saat berkomunikasi. Tujuan dari pengabdian masyarakat kami adalah untuk memberikan pendidikan dan nonverbal keterampilan komunikasi menggunakan metode studi kasus dan praktik peserta komunikasi nonverbal dalam praktik komunikasi interpersonal. Pengabdian masyarakat ini kami laksanakan melalui empat cara. Pertama, kami menggunakan wawancara untuk menggali data permasalahan yang terjadi pada pasangan. Kedua, dengan lokakarya untuk meningkatkan kesadaran akan pentingnya pemahaman nonverbal komunikasi dan komunikasi nonverbal dalam budaya Indonesia dan bahasa. Ketiga, yaitu dengan observasi peserta secara online, lalu dengan pengembangan komunitas. Hasil yang ingin dicapai dari pelaksanaan komunitas ini layanan adalah untuk mulai tumbuh dalam pengetahuan tentang komunikasi non-verbal di budaya indonesia dan bahasa indonesia sehingga mampu meredam konflik di komunikasi antara masyarakat Melayu dan masyarakat Indonesia di Johor Bahru dan berkreasi diplomasi yang baik antara kedua negara
Co-Authors Marta, Nur’aeni Nurul Islami , Prima Yustitia Oltar, Selly Afrida Romli , Nada Arina Tanadi, Steven