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All Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen
Yunindra, Wulan Tias
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Journal : Jurnal Pariwisata, Bisnis Digital dan Manajemen

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ANALISIS GAYA BAHASA IKLAN PADA SUPERMARKET EDISI RAMADHAN 2025 DI INSTAGRAM Fitri, Najihatul; Haryadi, Rahmat Teguh; Aisyah, Nisa; Mahendra, Dede; Deswita, Deswita; Yuzdika, Reysa Anggraini; Yunindra, Wulan Tias
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6743

Abstract

The creative and attractive use of language to emphasize a product's uniqueness in advertising is known as the use of language style in advertisements. The aim of this research is to describe the language styles used in supermarket advertisements on Instagram during Ramadhan 2025. This research is a qualitative research. The data analyzed consists of sentences found in supermarket advertisements published on Instagram (March 1 - March 21, 2025). Data analysis applies the language style theory, which classifies four language styles: comparative, contradictory, associative, and repetitive. The findings of this study indicate that the most frequently used language style in supermarket advertisements on Instagram during Ramadhan 2025 is the contradictory style, followed by the comparative style, the repetitive style, and the associative style. From these findings, it can be seen that the use of language style in advertising plays a significant role in increasing both the visual and verbal appeal of a promotional message. The findings of this research are expected to contribute to subsequent studies focused on the analysis of language use in digital advertisements across various platforms and contexts.
Co-Authors Aisyah, Nisa Deswita Deswita Fitri, Najihatul Haryadi, Rahmat Teguh Mahendra, Dede Yuzdika, Reysa Anggraini