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All Journal Jurnal SOLMA Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA)
Fitri, Najihatul
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PENGENALAN KEWIRAUSAHAAN DIGITAL DI PONDOK PESANTREN DAARUSSALAAM KOTA DEPOK Fitri, Najihatul; Setyastanto, Albertus Maria; Leksono, Ari Wahyu; Wikantari, Maria Assumpta
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 4, No 1 (2025): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkmbatasa.v4i1.3477

Abstract

Pondok Pesantren memainkan peran yang semakin penting dalam membentuk generasi muda yang tidak hanya religius tetapi juga mandiri secara ekonomi. Dalam konteks ini, kewirausahaan di kalangan santri, terutama melalui platform digital seperti marketplace, menjadi tren yang semakin berkembang. Program pelatihan kewirausahaan yang dilaksanakan oleh Pondok Pesantren Daarussalaam Kota Depok bertujuan untuk mengembangkan keterampilan wirausaha santri dengan menggunakan marketplace sebagai alat praktik. Menggunakan metode Participatory Rural Appraisal (PRA), kegiatan ini melibatkan 30 orang santri untuk mengidentifikasi potensi dan mengembangkan minat wirausaha mereka. Pelatihan yang dilakukan mencakup teori kewirausahaan, demonstrasi berjualan di platform Shopee dan Tokopedia, serta evaluasi mengenai perkembangan minat dan keterampilan berwirausaha. Hasilnya, kegiatan ini berhasil meningkatkan pemahaman dan motivasi santri untuk terjun ke dunia bisnis. Melalui pengalaman langsung dalam berjualan secara online, santri tidak hanya mengembangkan keterampilan teknis, tetapi juga memupuk nilai-nilai integritas dan etika bisnis yang sesuai dengan ajaran Islam. Program ini menunjukkan bahwa dengan dukungan teknologi, pesantren dapat mencetak generasi wirausaha yang tidak hanya mampu berkompetisi di pasar global, tetapi juga memberikan kontribusi positif bagi pembangunan ekonomi Indonesia.
ANALISIS GAYA BAHASA IKLAN PADA SUPERMARKET EDISI RAMADHAN 2025 DI INSTAGRAM Fitri, Najihatul; Haryadi, Rahmat Teguh; Aisyah, Nisa; Mahendra, Dede; Deswita, Deswita; Yuzdika, Reysa Anggraini; Yunindra, Wulan Tias
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6743

Abstract

The creative and attractive use of language to emphasize a product's uniqueness in advertising is known as the use of language style in advertisements. The aim of this research is to describe the language styles used in supermarket advertisements on Instagram during Ramadhan 2025. This research is a qualitative research. The data analyzed consists of sentences found in supermarket advertisements published on Instagram (March 1 - March 21, 2025). Data analysis applies the language style theory, which classifies four language styles: comparative, contradictory, associative, and repetitive. The findings of this study indicate that the most frequently used language style in supermarket advertisements on Instagram during Ramadhan 2025 is the contradictory style, followed by the comparative style, the repetitive style, and the associative style. From these findings, it can be seen that the use of language style in advertising plays a significant role in increasing both the visual and verbal appeal of a promotional message. The findings of this research are expected to contribute to subsequent studies focused on the analysis of language use in digital advertisements across various platforms and contexts.
Eco-Play: Mengajarkan Cinta Lingkungan melalui Permainan Tradisional untuk Anak Usia Dini di Raudhatul Athfal Kecamatan Sukaraja Deswita, Deswita; Lailah, Febri Shollihatul; Aisyah, Nisa; Fitri, Najihatul; Hayati, Kurnia
Jurnal SOLMA Vol. 14 No. 2 (2025)
Publisher : Universitas Muhammadiyah Prof. DR. Hamka (UHAMKA Press)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22236/solma.v14i2.18313

Abstract

Background: ECO-PLAY is a program designed to teach early childhood about the importance of love for the environment through traditional games, with the increasing issue of children who are more familiar with online games than traditional games, this program is expected to form children's awareness and concern for the environment from an early age, so that they grow into a generation that is more responsible for the sustainability of the ecosystem. Method: This community service program is implemented using methods applied to teachers, including interactive workshops, practical training, making learning modules, case studies and sharing best practices, and evaluation and feedback. Results: This community service activity produces children who understand the importance of the environment, cooperation and solidarity in groups, and also the use of natural materials for learning. Conclusion: This community service activity not only provides education to children about the importance of the environment, but also provides real experience for teachers in innovating learning techniques that are fun for children.
Co-Authors Aisyah, Nisa Deswita Deswita Haryadi, Rahmat Teguh Hayati, Kurnia Lailah, Febri Shollihatul Leksono, Ari Wahyu Mahendra, Dede Maria Assumpta Wikantari Setyastanto, Albertus Maria Yunindra, Wulan Tias Yuzdika, Reysa Anggraini