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All Journal Moda : The Fashion Journal
Humolta, Marco Rene
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Decoding Jakarta's Generation Z: An Analysis of Initial Purchase Intention in the Pre-Owned Luxury Bag Sector Angelina, Angelina; Saffira, Mega; Humolta, Marco Rene; Vinnchi, Chrisielle; Widjaya, Valerie Arielle
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.5280

Abstract

In today's consumer landscape, there is a noticeable trend towards exploring different ways of obtaining luxury goods, especially seen in the increasing interest in the pre-owned luxury bags market among Generation Z consumers in Jakarta. This study aims to explore the perceptions of value and risk, product attitudes, and the credibility of authenticity claims regarding the initial purchase intention of pre-owned luxury bags among this demographic. Built upon a thorough examination of current literature and initial exploratory research, an online survey was designed to illustrate the connections among the variables proposed in the conceptual framework.
Co-Authors Angelina Angelina Saffira, Mega Vinnchi, Chrisielle Widjaya, Valerie Arielle