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All Journal Moda : The Fashion Journal PAEDAGOGIE
Saffira, Mega
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Arts Education Other

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Decoding Jakarta's Generation Z: An Analysis of Initial Purchase Intention in the Pre-Owned Luxury Bag Sector Angelina, Angelina; Saffira, Mega; Humolta, Marco Rene; Vinnchi, Chrisielle; Widjaya, Valerie Arielle
MODA Vol. 6 No. 2 (2024)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/moda.v6i2.5280

Abstract

In today's consumer landscape, there is a noticeable trend towards exploring different ways of obtaining luxury goods, especially seen in the increasing interest in the pre-owned luxury bags market among Generation Z consumers in Jakarta. This study aims to explore the perceptions of value and risk, product attitudes, and the credibility of authenticity claims regarding the initial purchase intention of pre-owned luxury bags among this demographic. Built upon a thorough examination of current literature and initial exploratory research, an online survey was designed to illustrate the connections among the variables proposed in the conceptual framework.
Efektifitas Buku Augmented Reality Interaktif untuk Meningkatkan Literasi Lingkungan Anak Sekolah Dasar Pithaloka, Hanna; Saffira, Mega; Londa, Adela Eltimothy
Paedagogie Vol 20 No 2 (2025)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/paedagogie.v20i2.15005

Abstract

This study aims to examine the effectiveness of an interactive Augmented Reality (AR) book as a learning medium to enhance environmental literacy among elementary school students. Environmental literacy encompasses the ability to understand, respond to, and act wisely on environmental issues, which should be instilled from an early age. The AR book was developed with educational content themed around the reuse of second-hand clothing as an effort to reduce textile waste, presented through engaging visual and audio elements tailored for children. The research employed a quasi-experimental method with a one-group pretest-posttest design, involving 31 upper-grade elementary students as participants. The instrument used was an environmental literacy test. The results showed an increase in the average score from 13.4 to 13.8 after the intervention. However, statistical analysis revealed a significance value of 0.255, indicating that the improvement was not statistically significant. These findings suggest that while there was a slight increase in students’ average scores, the use of the interactive AR book did not produce a significant impact on their environmental literacy. The study recommends further development of content and more intensive learning approaches to enhance the effectiveness of technology-based media in environmental education.
Co-Authors Angelina Angelina Humolta, Marco Rene Londa, Adela Eltimothy Pithaloka, Hanna Vinnchi, Chrisielle Widjaya, Valerie Arielle