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All Journal Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Joong-Ki
Marliana, Enna
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science

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Manajemen Inovasi Melalui Analisis SWOT Pada UMKM Kerupuk Atom Ikan Hardiansyah, Raja; Mu'azamsyah, Muhammad; Yani, Ahmad; Marliana, Enna; Azizah, Nur
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 4: Agustus 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i4.4893

Abstract

Tujuan pengabdian ini adalah untuk mengetahui strategi yang tepat yang dibutuhkan UMKM Kerupuk Atom Ikan dengan mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi. Pengabdian ini menggunakan metode pendekatan kualitatif deskriptif dari hasil wawancara dan observasi. Teknik analisis data pada Pengabdian ini diolah dengan menggunakan matriks IFE, Matriks EFE, dan Matriks SWOT. Hasil dari Pengabdian ini menunjukkan bahwa UMKM Kerupuk Atom Ikan didapat melalui tabel IFE, faktor kekuatan (Strength) mempunyai total nilai 2,35 dan faktor kelemahan (Weakness) mempunyai total nilai 0,65 Sehingga total skor tertimbang pada matriks IFE berjumlah 3,00 Maka, dapat disimpulkan bahwa UMKM Kerupuk Atom Ikan secara internal relatif kuat. Sedangkan, berdasarkan hasil analisis tabel EFE, faktor peluang (opportunities) mempunyai total nilai 2,0 dan faktor ancaman (threats) mempunyai total nilai 0,9 Sehingga total skor tertimbang pada matriks EFE berjumlah 2,9 Maka, dapat disimpulkan bahwa UMKM Kerupuk Atom Ikan mampu memaksimalkan faktor-faktor eksternal yang dimiliki.
Analisis Customer Experience Terhadap Customer Satisfaction Konsumen Onevape Store Marliana, Enna; Pertiwi, Friza; Dwi Nur Rizki, Ilham; Bimo Syahputro, Satrio
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 2 No. 4 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v2i4.1616

Abstract

During the current era of globalization that continues to grow, there is a lot of fierce competition between existing companies. One of the impacts of globalization is the emergence of electronic nicotine conductors as electronic cigarettes or now known as vape. The purpose of this study is to analyze customer experience on customer satisfaction of onevape store consumers. The method used in this study is qualitative research using interviews and observations. The data obtained in this study uses primary data sourced from owners, employees and customers and uses secondary data sourced from interviews and observations as well as previous research. The results of the study show that the quality of service provided by Onevape Store which provides services to customers is not only limited to product sales but also with the nature of hospitality and does not hesitate to provide the knowledge and knowledge it has to its customers.
Co-Authors ahmad yani Bimo Syahputro, Satrio Dwi Nur Rizki, Ilham Mu'azamsyah, Muhammad Nur Azizah Pertiwi, Friza Raja Hardiansyah