Pertiwi, Friza
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Analisis Customer Experience Terhadap Customer Satisfaction Konsumen Onevape Store Marliana, Enna; Pertiwi, Friza; Dwi Nur Rizki, Ilham; Bimo Syahputro, Satrio
SINOMIKA Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi Vol. 2 No. 4 (2023)
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sinomika.v2i4.1616

Abstract

During the current era of globalization that continues to grow, there is a lot of fierce competition between existing companies. One of the impacts of globalization is the emergence of electronic nicotine conductors as electronic cigarettes or now known as vape. The purpose of this study is to analyze customer experience on customer satisfaction of onevape store consumers. The method used in this study is qualitative research using interviews and observations. The data obtained in this study uses primary data sourced from owners, employees and customers and uses secondary data sourced from interviews and observations as well as previous research. The results of the study show that the quality of service provided by Onevape Store which provides services to customers is not only limited to product sales but also with the nature of hospitality and does not hesitate to provide the knowledge and knowledge it has to its customers.
Analisis Strategi dalam Meningkatkan Keunggulan Bersaing pada UMKM Teh Sila di Masa Pandemi Covid-19 Pertiwi, Friza; Dewi Anggraeni, Nanda; Dwie Nur Rizki, Ilham; Andriyana, Rantika; Frandiawan, Dega
PUBLICNESS: Journal of Public Administration Studies Vol. 2 No. 2 (2023): PUBLICNESS: Journal of Public Administration Studies
Publisher : Policy, Law and Political Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/publicness.v2i2.80

Abstract

The purpose of this research is to find out the right strategy needed by UKM Teh Sila to identify the strengths, weaknesses, opportunities and threats they face. This study used a qualitative approach with qualitative data from interviews and observations. Data analysis techniques in this study were processed using the IFE Matrix, EFE Matrix, and SWOT Matrix. The results of this study indicate that Teh Sila SMEs need several strategies that can increase their competitive advantage during a pandemic through two categories of strategies, namely general strategies and new strategies that can be implemented during the COVID-19 pandemic.