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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Joong-Ki
Siregar, Anna Wahyuni
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Religion Humanities Economics, Econometrics & Finance Education Environmental Science

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Pendampingan Masyarakat Jandi Meriah dalam Upaya Meningkatkan Efisiensi Distribusi Produk Pertanian Husna, Amelia; Purba , Aprillia Rahmatunisa; Marpaung , Anisa Putri; Taliba , Alifah; Siregar, Anna Wahyuni; Sahputra, Ary
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 3: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i3.9804

Abstract

Pengabdian kepada masyarakat ini bertujuan untuk meningkatkan efisiensi dan kualitas distribusi hasil pertanian di Desa Jandi Meriah, Kecamatan Tiganderket, Kabupaten Karo, melalui penerapan teknologi modern. Dengan menggunakan pendekatan deskriptif kualitatif, penelitian ini melibatkan wawancara, observasi, dan studi dokumentasi untuk memperoleh gambaran yang komprehensif tentang proses pengolahan dan distribusi produk jagung manis dan salak. Temuan penelitian menunjukkan bahwa inovasi dalam pengolahan, seperti penggunaan jagung manis sebagai bahan baku kosmetik dan pengolahan salak menjadi kopi dan teh, telah meningkatkan nilai ekonomi dan membuka peluang pasar baru. Temuan penelitian ini menunjukkan bahwa adopsi teknologi dan inovasi dalam pengolahan hasil pertanian tidak hanya memberikan manfaat ekonomi bagi petani tetapi juga berkontribusi terhadap keberlanjutan lingkungan dan kesejahteraan masyarakat setempat.
ANALISIS SWOT SEBAGAI STRATEGI PENGEMBANGAN USAHA KOPERASI MAKMUR MANDIRI Perkasa, Ripho Delzy; Sitorus , Nurhidayanti; Siregar, Anna Wahyuni
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 7 No. 3 (2024): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v7i3.912

Abstract

Makmur Mandiri Cooperative is an economic entity that plays a crucial role in empowering the community through financial services and business development. In the dynamic context of business environment changes, cooperatives need to adopt the right strategies to strengthen their position in the market and achieve sustainable growth. One of the approaches used is the SWOT analysis, which enables cooperatives to identify strengths, weaknesses, opportunities, and threats that affect their performance and business development strategies. This journal aims to conduct an in-depth analysis of internal and external factors influencing Makmur Mandiri Cooperative and to formulate effective business development strategies. Through secondary data collection, observations, and interviews with relevant parties, this journal presents a comprehensive SWOT analysis, identifying strengths such as good reputation and loyal membership, weaknesses such as limited financial resources, opportunities such as market growth and new technologies, and threats such as intense competition and regulatory changes. The results of this SWOT analysis are then used as a basis for formulating effective action plans in the business development of Makmur Mandiri Cooperative. Proposed strategies include product diversification, effective marketing, utilization of information technology, and strategic partnerships.
Co-Authors Husna, Amelia Marpaung , Anisa Putri Perkasa, Ripho Delzy Purba , Aprillia Rahmatunisa Sahputra, Ary Sitorus , Nurhidayanti Taliba , Alifah