Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Bisnis dan Kewirausahaan Blaze: Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan
Ari Deca Fitriani
Unknown Affiliation
Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Suatu Kajian Literatur: Karakteristik dan Asesmen Pembelajaran Abad 21 tentang Penilaian Autentik Ari Deca Fitriani; Sigit Prasetyo
BLAZE : Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan Vol. 3 No. 2 (2025): BLAZE : Jurnal Bahasa dan Sastra dalam Pendidikan Linguistik dan Pengembangan
Publisher : STIKes Ibnu Sina Ajibarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59841/blaze.v3i2.2748

Abstract

The purpose of this study is to analyze teachers’ understanding of authentic assessment. The assessment process seeks to evaluate whether educational goals have been met, thus highlighting the important role of evaluation in the education sector. Effective and comprehensive evaluation is conducted on an ongoing basis, providing educators with a comprehensive view of student learning achievement and progress. Each subject emphasizes the importance of ongoing assessment, which is aligned with broader educational goals and outcomes. This article serves as a literature review intended to explore the features of 21st century learning and their implications for assessment, specifically authentic assessment. Given globalization and rapid technological advancements, the educational paradigm has shifted from a teacher-centered approach to a student-centered approach. Learning in the 21st century prioritizes the enhancement of critical thinking, creativity, collaboration, and communication skills (often referred to as the 4Cs). Therefore, conventional assessment is considered inadequate to measure learning outcomes that are complex and contextual. This study explores various relevant scientific sources to formulate a comprehensive understanding of authentic assessment as an approach that is in line with the characteristics of 21st century learning. Authentic assessment emphasizes real, contextual processes and products, and provides meaningful learning experiences. The findings of this study recommend that teachers need to design assessments that are integrated with the learning process, encourage active student involvement, and assess abilities holistically. This study is expected to be a guide for education professionals in creating assessment methods that are in line with 21st century requirements.
ANALISIS STRATEGI PEMASARAN MENGGUNAKAN PENDEKATAN MARKETING MIX 7P PADA PT. SIDOMUNCUL BRAND TOLAK ANGIN Ari Deca Fitriani; Imam Machali
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 3 No. 1 (2026): Februari : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/0cmhjh18

Abstract

This article aims to analyze the sustainable growth strategy of PT. Sidomuncul in a competitive market. The scope of this research is corporate strategy, business competition, and international marketing strategy. The results of the study indicate that PT. Sidomuncul has collaborated with people around them for the marketing stage. The results of the study indicate that PT. Sidomuncul uses a diverse product release strategy. For the Tolak Angin product, it uses the 7P Marketing Mix approach which includes product, price, place, promotion, people, process, and physical evidence. The research method used is descriptive qualitative with data collection techniques through literature studies, documentation, and analysis of various relevant primary sources, such as company reports and related publications. The results of the analysis show that PT. Sidomuncul has implemented an integrated and consistent marketing strategy across all 7P elements. Continuous product innovation, competitive prices, wide distribution, and strong and continuous promotions are able to build the image of Tolak Angin as a trusted modern herbal product. In addition, the support of competent human resources, standardized production processes, and physical evidence in the form of packaging and official certifications also strengthen consumer trust and loyalty. Thus, the implementation of the 7P Marketing Mix for the Tolak Angin brand has proven effective in creating a competitive advantage and maintaining its position as a market leader in the herbal medicine and herbal health product industry in Indonesia.
Co-Authors Imam Machali Sigit Prasetyo