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All Journal Quantitative Economics Journal International Journal of Humanities Education and Social Sciences International Journal of Economics and Management Research
Midrawati Hasibuan
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Product Quality and Marketing on Consumer Purchase Putriana Harahap; Midrawati Hasibuan; M. Rusdi Hasibuan
Quantitative Economics Journal Vol. 14 No. 1 (2025): APRIL 2025
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/qej.v14i1.64992

Abstract

This study aims to disclose proof empirical about impact from quality products and business marketing factory bakery house against interest buy Consumers. Population study This is consumer factory pinang city bakery house 2025. Technique of taking sample used is purposive sampling with amount sample as many as 54 respondents . Method analysis used For test hypothesis that is analysis regression multiple with SPSS application tool . Research results show that in a way partial quality product influential positive and significant to interest buy at the Pinang City bread house with mark t count 2.739 > 2.012 using level significance 0.034 < 0.05. Marketing efforts in a way partial influential positive as well as significant to interest buy consumers in Pinang City bakery house with results mark t count 2.246 > 2.012 using level significance 0.030 < 0.05. Variable quality products and business marketing influential simultaneous to interest buy consumers at the Pinang City bakery with F count result = 7.94 and F table = 3.191 using level significance of 0.0063 < 0.05.  
The Influence of Price and Taste Perception on Consumer Decisions to Use the Grab Food Application on Jalan Perisai Rantauprapat Muhammad Alwi Ritonga; Midrawati Hasibuan; Nurhabibah Ritonga
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 5 (2025): IJHESS APRIL 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i5.1672

Abstract

This study aims to analyze the influence of price perception and taste on consumer decisions in using the Grab Food application on Jalan Perisai Rantauprapat. The method used is a quantitative approach with a survey technique, where data is collected through questionnaires distributed to consumers who use the Grab Food service. Data analysis was carried out using multiple linear regression to identify the relationship between independent variables (price perception and taste) with the dependent variable (consumer decision). The results of the study indicate that price perception and taste have a significant positive influence on consumer decisions in choosing the Grab Food service, with the results of t count> t table The results of the simultaneous test show that the significance value for the influence of Price Perception (X1) and Taste (X2) on Consumer Decisions (Y) is 0.000 <0.05 with an F count value of 17.253> F table 3.19 so that there is a simultaneous influence between X1 and X2 on Y in Rantauprapat. Keywords: Price perception, taste, consumer decision, Grab Food, Rantauprapat. This research is expected to provide insight for Grab Food business actors and service providers in improving the quality of service and consumer experience.
The Effect Of Customer Friendship And Product Availability On Purchase Decisions At 5f Clothing Store, Batu Ajamu Market, Panai Hulu District Futri Anggriani; Midrawati Hasibuan; Erni Manja Hasibuan
International Journal of Economics and Management Research Vol. 4 No. 2 (2025): August: International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i2.377

Abstract

The purpose of this study was to determine the significant or insignificant influence of customer friendliness and availability of goods on purchasing decisions at the 5F clothing store in Batu Ajamu Market, Panai Hulu District. The study used quantitative methods and an associative causality approach. The data collection technique used was through observation and interviews. The sample in this study was 99 respondents or consumers. The sampling technique was simple random sampling. The data analysis technique used statistical techniques/SPSS by conducting validity and reliability tests, then for the questionnaire and multiple linear regression analysis with the T Test and F Test to prove the hypothesis. The results showed that there was a close and significant influence of customer friendliness on purchasing decisions, there was no close and significant influence of the availability of goods on purchasing decisions, the influence of customer friendliness and availability of goods was 35.6% and the remaining 64.4% was influenced by other factors and variables.
Co-Authors Erni Manja Hasibuan Futri Anggriani M. Rusdi Hasibuan Muhammad Alwi Ritonga Nurhabibah Ritonga Putriana Harahap