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All Journal International Journal of Humanities Education and Social Sciences International Journal of Economics and Management Research
Nurhabibah Ritonga
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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The Influence of Price and Taste Perception on Consumer Decisions to Use the Grab Food Application on Jalan Perisai Rantauprapat Muhammad Alwi Ritonga; Midrawati Hasibuan; Nurhabibah Ritonga
International Journal Of Humanities Education and Social Sciences (IJHESS) Vol 4 No 5 (2025): IJHESS APRIL 2025
Publisher : CV. AFDIFAL MAJU BERKAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55227/ijhess.v4i5.1672

Abstract

This study aims to analyze the influence of price perception and taste on consumer decisions in using the Grab Food application on Jalan Perisai Rantauprapat. The method used is a quantitative approach with a survey technique, where data is collected through questionnaires distributed to consumers who use the Grab Food service. Data analysis was carried out using multiple linear regression to identify the relationship between independent variables (price perception and taste) with the dependent variable (consumer decision). The results of the study indicate that price perception and taste have a significant positive influence on consumer decisions in choosing the Grab Food service, with the results of t count> t table The results of the simultaneous test show that the significance value for the influence of Price Perception (X1) and Taste (X2) on Consumer Decisions (Y) is 0.000 <0.05 with an F count value of 17.253> F table 3.19 so that there is a simultaneous influence between X1 and X2 on Y in Rantauprapat. Keywords: Price perception, taste, consumer decision, Grab Food, Rantauprapat. This research is expected to provide insight for Grab Food business actors and service providers in improving the quality of service and consumer experience.
The Effect of Business Location and Marketing Strategy on The Success of Barbershop Business in Male Zone Jl. SM Raja Simpang Mangga Randi Syahputra Ritonga; M. Rusdi; Nurhabibah Ritonga
International Journal of Economics and Management Research Vol. 4 No. 1 (2025): April : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v4i1.309

Abstract

This study aims to determine the effect of business location, marketing strategy, on business success. The object of this study is Barbershop in Male Zone jl. SM Raja Simpang Mangga. The sampling technique uses nonprobality sample. Data collection techniques use questionnaires and documentation and data analysis tools use multiple linear regression analysis. The data analysis technique used is the f test and t test at a significance level of alpha 0.05. The hypothesis test shows the results of the influence of business capital on business success with a t value of 5.431 at a significance level of 1.672, the influence of entrepreneurial ability on business success with a t value of 8.004 at a significance level of 1.672. Thus, the hypothesis in this study shows that business location and marketing strategy simultaneously have a significant effect on the success of the Barbershop business in Male Zone jl. SM Raja Simpang Mangga, entrepreneurial ability has a partial positive and significant effect on the success of the Barbershop business in Male Zone jl. SM Raja Simpang Mangga.
Co-Authors M. Rusdi Midrawati Hasibuan Muhammad Alwi Ritonga Randi Syahputra Ritonga