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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Al-Kharaj: Journal of Islamic Economic and Business
Nurpadilla
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Economics, Econometrics & Finance Other

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The Influence of Social Media Promotion, Service Quality, Branding, and Price on Consumer Satisfaction in RM. Delicious Foods in Palopo City Nurpadilla; Edi Maszudi; Andi Rizkiyah Hasbi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6596

Abstract

The increasingly tight culinary business competition in Palopo City forces business actors, including RM. Serba Nikmat, to innovate in promoting their businesses through social media. Although digital promotion has been intensified, this restaurant still receives various responses from consumers regarding the service, brand perception, and prices offered. This phenomenon shows that the success of a culinary business is not only determined by how intensively the promotion is carried out, but also by the quality of service, branding strength, and the suitability of prices to consumer expectations. This study aims to determine the effect of Media Social Promotion, Service Quality, Branding, and Price on Consumer Satisfaction at RM. Serba Nikmat in Palopo City. The research population is the number of all consumers at RM. Serba Nikmat. The study uses a quantitative approach with a sample of 10 times the number of measurement items. With 23 indicators, the minimum sample obtained is 230. Data analysis uses SPSS 22 statistical analysis. The results of the study show; Media Social Promotion has a positive and significant effect on consumer satisfaction, Service Quality has a positive and significant effect on consumer satisfaction, Branding has a positive and significant effect on consumer satisfaction, Price and the four variables simultaneously affect consumer satisfaction.
The Influence of Social Media Promotion, Service Quality, Branding, and Price on Consumer Satisfaction in RM. Delicious Foods in Palopo City Nurpadilla; Edi Maszudi; Andi Rizkiyah Hasbi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6596

Abstract

The increasingly tight culinary business competition in Palopo City forces business actors, including RM. Serba Nikmat, to innovate in promoting their businesses through social media. Although digital promotion has been intensified, this restaurant still receives various responses from consumers regarding the service, brand perception, and prices offered. This phenomenon shows that the success of a culinary business is not only determined by how intensively the promotion is carried out, but also by the quality of service, branding strength, and the suitability of prices to consumer expectations. This study aims to determine the effect of Media Social Promotion, Service Quality, Branding, and Price on Consumer Satisfaction at RM. Serba Nikmat in Palopo City. The research population is the number of all consumers at RM. Serba Nikmat. The study uses a quantitative approach with a sample of 10 times the number of measurement items. With 23 indicators, the minimum sample obtained is 230. Data analysis uses SPSS 22 statistical analysis. The results of the study show; Media Social Promotion has a positive and significant effect on consumer satisfaction, Service Quality has a positive and significant effect on consumer satisfaction, Branding has a positive and significant effect on consumer satisfaction, Price and the four variables simultaneously affect consumer satisfaction.
PENERAPAN COOPERATIVE LEARNING TIPE STAD DALAM MENINGKATKAN MOTIVASI BELAJAR SISWA XI.5 UPT SMAN 9 BONE Sasmita, Dilla; Delfia Gusninda Sari; Nurpadilla; Andi Ikram Efendy; Emmi Azis
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48758

Abstract

This study aims to examine the application of STAD (Student Teams Achievement Division) type Cooperative Learning in improving student learning motivation at UPT SMAN 9 Bone. This research used Classroom Action Research (CAR) method with two cycles, each consisting of planning, action, observation, and reflection stages. The subjects were 30 students of class XI.5 at UPT SMAN 9 Bone. Data collection was conducted through observation, motivation questionnaires, and documentation. The results showed that the application of STAD-type cooperative learning significantly improved student learning motivation. In cycle I, the percentage of students with high motivation reached 60%, and in cycle II it increased to 86.67%, exceeding the predetermined success criterion of 80%. The improvement was driven by active student participation in heterogeneous group activities, peer discussions, individual quizzes, and team rewards. The conclusion of this study confirms that STAD-type cooperative learning is effective in improving student learning motivation and is recommended to be implemented as an innovative learning strategy in senior high schools.
Co-Authors Andi Ikram Efendy Andi Rizkiyah Hasbi Delfia Gusninda Sari Edi Maszudi Emmi Azis Sasmita, Dilla