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All Journal Al-Kharaj: Journal of Islamic Economic and Business Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat
Nurpadilla
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Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences Other

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The Influence of Social Media Promotion, Service Quality, Branding, and Price on Consumer Satisfaction in RM. Delicious Foods in Palopo City Nurpadilla; Edi Maszudi; Andi Rizkiyah Hasbi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6596

Abstract

The increasingly tight culinary business competition in Palopo City forces business actors, including RM. Serba Nikmat, to innovate in promoting their businesses through social media. Although digital promotion has been intensified, this restaurant still receives various responses from consumers regarding the service, brand perception, and prices offered. This phenomenon shows that the success of a culinary business is not only determined by how intensively the promotion is carried out, but also by the quality of service, branding strength, and the suitability of prices to consumer expectations. This study aims to determine the effect of Media Social Promotion, Service Quality, Branding, and Price on Consumer Satisfaction at RM. Serba Nikmat in Palopo City. The research population is the number of all consumers at RM. Serba Nikmat. The study uses a quantitative approach with a sample of 10 times the number of measurement items. With 23 indicators, the minimum sample obtained is 230. Data analysis uses SPSS 22 statistical analysis. The results of the study show; Media Social Promotion has a positive and significant effect on consumer satisfaction, Service Quality has a positive and significant effect on consumer satisfaction, Branding has a positive and significant effect on consumer satisfaction, Price and the four variables simultaneously affect consumer satisfaction.
The Influence of Social Media Promotion, Service Quality, Branding, and Price on Consumer Satisfaction in RM. Delicious Foods in Palopo City Nurpadilla; Edi Maszudi; Andi Rizkiyah Hasbi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6596

Abstract

The increasingly tight culinary business competition in Palopo City forces business actors, including RM. Serba Nikmat, to innovate in promoting their businesses through social media. Although digital promotion has been intensified, this restaurant still receives various responses from consumers regarding the service, brand perception, and prices offered. This phenomenon shows that the success of a culinary business is not only determined by how intensively the promotion is carried out, but also by the quality of service, branding strength, and the suitability of prices to consumer expectations. This study aims to determine the effect of Media Social Promotion, Service Quality, Branding, and Price on Consumer Satisfaction at RM. Serba Nikmat in Palopo City. The research population is the number of all consumers at RM. Serba Nikmat. The study uses a quantitative approach with a sample of 10 times the number of measurement items. With 23 indicators, the minimum sample obtained is 230. Data analysis uses SPSS 22 statistical analysis. The results of the study show; Media Social Promotion has a positive and significant effect on consumer satisfaction, Service Quality has a positive and significant effect on consumer satisfaction, Branding has a positive and significant effect on consumer satisfaction, Price and the four variables simultaneously affect consumer satisfaction.
Implementasi Inovasi Camilan Tradisional Peyek melalui Sentuhan Modern sebagai Upaya Penguatan Kewirausahaan Mahasiswa Universitas Muhammadiyah Bone Sandi; Anisa, Nur; Yusvia; Haswan, Ela Rahmadani; Yulianda, Nidia; Nurhidayah; Rahman, Muh. Alief Tito; Nurpadilla
Abdimas Awang Long Vol. 9 No. 1 (2026): Januari, Abdimas Awang Long
Publisher : Sekolah Tinggi Ilmu Hukum Awang Long

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56301/awal.v9i1.1939

Abstract

Perubahan gaya hidup masyarakat modern menuntut inovasi terhadap produk makanan tradisional agar tetap relevan dan diminati oleh berbagai kalangan. Pengabdian ini bertujuan untuk mendeskripsikan proses inovasi camilan tradisional peyek melalui penambahan keju sebagai bahan modern serta menganalisis penerapan kewirausahaan mahasiswa dalam kegiatan produksi, pemasaran, dan manajemen usaha. Pengabdian menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus yang melibatkan mahasiswa Universitas Muhammadiyah Bone sebagai pelaksana kegiatan praktik kewirausahaan. Data diperoleh melalui observasi langsung, wawancara, dan dokumentasi kegiatan. Hasil pengabdian menunjukkan bahwa inovasi Peyek Keju berhasil meningkatkan daya tarik produk dengan perpaduan cita rasa tradisional dan modern. Strategi pemasaran dilakukan secara online melalui media sosial dan offline melalui penjualan langsung di lingkungan kampus, yang terbukti efektif dalam menjangkau konsumen muda. Dari sisi ekonomi, usaha ini menghasilkan keuntungan bersih sebesar Rp53.000,00 dari modal awal Rp140.000,00, menunjukkan potensi usaha yang layak dikembangkan. Selain itu, kegiatan ini berkontribusi pada penguatan jiwa kewirausahaan mahasiswa melalui pengalaman praktis dalam mengelola usaha inovatif berbasis budaya lokal.
Co-Authors Andi Rizkiyah Hasbi Edi Maszudi Haswan, Ela Rahmadani Nur Anisa Nurhidayah Rahman, Muh. Alief Tito Sandi Yulianda, Nidia Yusvia