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All Journal Jurnal Computech & Bisnis (e-Journal)
Rizqiati, Fitri
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Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Library & Information Science

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Customer Relationship Management Information System Analysis Using RFM Dashboard For Customer Segmentation Strategy : Study On A Ritel Fashion Company in Bandung Sudrajat, Jajat; Maulana, Aris Ilham; Riswaya, Asep Ririh; Marjito, Marjito; Rizqiati, Fitri
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/jcb.v19i1.435

Abstract

The progression of information technology compels organizations to adeptly leverage customer data, particularly in mitigating the elevated rate of client attrition resulting from insufficient comprehension of consumer behavior and limited personalization in marketing approaches.  This study aims to develop and implement a Customer Relationship Management (CRM) system, coupled with an RFM (Recency, Frequency, Monetary) dashboard, for the fashion enterprise Whoop Culture.  This system employs the equal-width intervals binning approach to categorize clients based on purchase frequency, transaction value, and the recency of their latest transaction, thereby facilitating the company's understanding of the needs and preferences of each customer category.  This online solution is designed to analyze client data and execute segmentation, facilitating more targeted marketing techniques.  This research aims to enhance the company's performance by gaining a deeper understanding of consumer behavior, enabling Whoop Culture to improve customer retention, sales, and resource allocation.
Customer Relationship Management Information System Analysis Using RFM Dashboard For Customer Segmentation Strategy (Study On A Ritel Fashion Company in Bandung) Sudrajat, Jajat; Maulana, Aris Ilham; Riswaya, Asep Ririh; Marjito, Marjito; Rizqiati, Fitri
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 1 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The progression of information technology compels organizations to adeptly leverage customer data, particularly in mitigating the elevated rate of client attrition resulting from insufficient comprehension of consumer behavior and limited personalization in marketing approaches.  This study aims to develop and implement a Customer Relationship Management (CRM) system, coupled with an RFM (Recency, Frequency, Monetary) dashboard, for the fashion enterprise Whoop Culture.  This system employs the equal-width intervals binning approach to categorize clients based on purchase frequency, transaction value, and the recency of their latest transaction, thereby facilitating the company's understanding of the needs and preferences of each customer category.  This online solution is designed to analyze client data and execute segmentation, facilitating more targeted marketing techniques.  This research aims to enhance the company's performance by gaining a deeper understanding of consumer behavior, enabling Whoop Culture to improve customer retention, sales, and resource allocation.
Design Of A Mobile App-Based Student Scout Extracurricular Activity Monitoring Application Using Geotagging: Case Study At A Junior High School In Bandung Rizqiati, Fitri
Jurnal Computech & Bisnis (e-journal) Vol. 19 No. 2 (2025): Jurnal Computech & Bisnis (e-Journal)
Publisher : LPPM STMIK Mardira Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56447/aas8dk85

Abstract

Teachers have a responsibility to monitor students, particularly given the constraints in supervising them during extracurricular activities such as scouting.  This research aims to develop a mobile application to track student engagement in scouting activities, employing a descriptive-qualitative methodology through data collection via observation, interviews, and literature reviews.  The application is built on the AppSheet online platform and integrates with Google Drive as a database, using spreadsheets for data management.  The research findings demonstrate that a student monitoring application is crucial for individual and institutional requirements.  For future development, the application must be designed for simplicity to ensure accessibility for all users, with data presented in a manner that is comprehensible to educators.
Co-Authors Asep Ririh Riswaya Jajat sudrajat Marjito Marjito Maulana, Aris Ilham