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All Journal Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya International Journal of Multidisciplinary Sciences
Suarsa Putra, I Made Jaya Negara
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Persuasive Communication in Dharma Wacana as an Effort to Build Self-Image at Pura Agung Tirta Bhuana Bekasi Suhardi, Untung; Kinasih, Ika Yoga; Suarsa Putra, I Made Jaya Negara; Sudaria, Ketut
International Journal of Multidisciplinary Sciences Vol. 3 No. 2 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ijms.v3i2.4545

Abstract

In Hindu religious activities, Dharma Wacana must be delivered in an efficient manner in order for the public to accept the spiritual message. The Pendharma Wacana's proficiency in conveying the message is crucial to the transmission of this dharma message. However, particularly in Pura Agung Tirta Bhuana Bekasi, there aren't many Pendharma Wacana that play the role of personal branding in promoting the dissemination of Hindu doctrines. This research methodology combines a case study technique with a qualitative approach. Seven (seven) Pendharma Wacana with a variety of backgrounds. The results demonstrate that trustworthiness is increased by careful preparation, which includes mastery of appearance, practice, and substance. Congregational comprehension is facilitated by distinctive communication styles like humor, intonation, and simple language. Furthermore, their image as role models is reinforced by their traditional appearance (white attire, saput, and characteristic accessories) and their consistent application of everyday Hindu ideals. In addition to making it easier to distribute religious content, Pendharma Wacana's personal branding helps the congregation develop strong emotional ties when coaching is being provided. Their religious expertise, communication abilities, and moral character all contribute to their increased social acceptance. Particularly in urban settings, this study makes a significant contribution to the advancement of contemporary Hindu lecture techniques. In addition to enhancing the idea of religious communication, the theoretical and practical implications of the eight elements that make up Pendharma Wacana's personal branding also provide a strategic framework for the creation of flexible communal communication tactics in large cities.
Eksistensi Seni dan Ritual dalam Kehidupan Sosial Keagamaan Hindu Suhardi, Untung; Suarsa Putra, I Made Jaya Negara; I Wayan Budha
Widya Duta: Jurnal Ilmiah Ilmu Sosial Budaya Vol 19 No 1 (2024): Widya Duta Maret 2024
Publisher : UHN IGB Sugriwa Denpasar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25078/wd.v19i1.3501

Abstract

Art as part of human society can give the beauty in this life. This will then give rise to debates in Hindu religious social life that art for some people only as complementary. Alone Basic problem discussed in this paper is how do the art universally and how do relevance art and ritualistic in Hindu religious life. Methods used by qualitative analysis and theory used is dramaturgy (Goffman ) and the sacred reality (Eliade). His innovation is a man is basically it can adjust his forward with change there. Art as part of the breath of life that cannot be separated from human culture. In addition, the existence of art and ritual into something complementary because in the the gandharwa vedas also taught about the vedas is the sort of art and performances were sent to the natyasastra which in this basic emotions in art to bring up appreciation values in practice the religion.
Co-Authors I Wayan Budha Kinasih, Ika Yoga Sudaria, Ketut Untung Suhardi