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p-Index From 2020 - 2025
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All Journal ATHENA: Journal of Social Culture and Society Salus Publica
Abdul Jalil Hermawan
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Humanities Education Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Convergence of Radar Cirebon's Journalistic Works from Print Media to Digital Platforms Alpin Ashary Muzhaffar; Chairul Ardiansyah; Ibnu Hiban Gymnastiar; Nurfalah, Farida; Abdul Jalil Hermawan
Athena: Journal of Social, Culture and Society Vol. 3 No. 3 (2025): July 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/athena.v3i3.431

Abstract

Media convergence is the integration of various platforms in the presentation of information that has become a phenomenon of the journalism industry. This research aims to analyze media convergence in improving the quality of journalistic work and the journalism industry's interpretation of media convergence. With a focus on changes in readers' content consumption habits. This research uses a qualitative approach. This data collection technique uses observation, interviews using purposive sampling techniques, and written document analysis. The unit of analysis of this research involved the general manager and journalists of Radar Cirebon as well as 3 students as news readers. The results showed that Radar Cirebon has implemented media convergence as a response to technological developments and changes in reader consumption patterns that want fast access to news and various formats. However, some aspects of convergence such as information presentation and ad bundling tactics still need to be optimized. The conclusion of this study confirms that although all dimensions of convergence have been implemented, evaluation and training of competent human resources are needed to improve the quality of journalistic works on various platforms of Radar Cirebon
The Role of Food Vlogger @Gilangaditja in Encouraging Consumers to Buy Products Muhammad Septian Nurrizal; M. Aurel Saputra Yudha; Farida Nurfalah; Abdul Jalil Hermawan
Salus Publica: Journal of Community Service Vol. 3 No. 2 (2025): August 2025
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v3i2.450

Abstract

The development of digital technology and the popularity of video sharing platforms such as YouTube, TikTok, and Instagram have encouraged the emergence of food vloggers as influential figures in the culinary world. This study aims to analyze the role of food vlogger @gilangaditja to invite consumers to buy products on the Instagram platform, especially in the Cirebon area. Using a case study-based qualitative approach, data was collected through observation of Instagram content and analyzed by applying the theory of source credibility proposed by Hovland, Janis, and Kelley, as well as the theory of content marketing and consumer behavior. The research revealed that @gilangaditja succeeded in building an image through competence, trustworthiness, and personal appeal. The content produced is informative, interesting, and emotional, thus creating a strong persuasive influence on the audience. The high level of intensive interaction and testimonials from followers shows that food vloggers can act as significant content creators to encourage consumers to buy products. These findings suggest that culinary industry players can utilize collaboration with food vloggers as an important element in an effective digital marketing strategy.
Co-Authors Alpin Ashary Muzhaffar Chairul Ardiansyah Farida Nurfalah Farida Nurfalah, Farida Ibnu Hiban Gymnastiar M. Aurel Saputra Yudha Muhammad Septian Nurrizal