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All Journal Jurnal Manajemen dan Pemasaran Digital Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Shaliha, Fany Lathifatul
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Hubungan Social Media Advertising dan Influencer Dalam Pengambilan Keputusan Pembelian Make Up Jumawan, Jumawan; Edwar, Ratilla Amanda; Shaliha, Fany Lathifatul; Candra, Ayu Nur Jannah Milawati; Makruf, Muhammad Nafis; Nugroho, Muhammad Yusuf
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 2 (2024): Manajemen Berbasis Digital
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i2.272

Abstract

In today's era of innovation and progress, the presence of social media has become a fundamental necessity for various purposes, including the marketing of goods and services. Social media facilitates social interaction and enables dynamic and interactive communication, making it an effective tool in digital marketing. Technological developments have affected many aspects of life, including the business world, where the use of social media helps in marketing and trading strategies. Social media is essential in marketing today. Social Media Marketing (SMM) and influencers play a key role in creating brand awareness and influencing consumer behavior. Qualitative methods were used in the study to understand the relationship between the research variables, focusing on the influence of social media promotion on the purchase decision of beauty products. Collaboration between SMM and influencers is an important strategy in digital marketing, enabling the expansion of brand reach and optimal results in marketing campaigns.
Meningkatkan Keputusan Pembelian: Analisis Lokasi, Store Atmosphere dan Minat Beli (Literature review) Shaliha, Fany Lathifatul; Ali, Hapzi; Hadita, Hadita
Jurnal Manajemen dan Pemasaran Digital Vol. 4 No. 1 (2026): Jurnal Manajemen dan Pemasaran Digital (Januari - Maret 2026)
Publisher : Siber Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpd.v4i1.588

Abstract

Meningkatkan keputusan pembelian melalui minat beli: analisis lokasi dan store atmosphere pada konsumen kopi XYZ adalah artikel ilmiah studi pustaka dalam ruang lingkup bidang ilmu. Tujuan artikel ini membangun hipotesis pengaruh antar variabel yang akan digunakan pada riset selanjutnya. Objek riset pada pustaka online, Google Scholar, Mendeley dan media online akademik lainnya.  Metode riset dengan library risearch bersumber dari e-book dan open access e-journal. Analisis deskriftif kualitatif.  Hasil artikel ini: 1) Lokasi berpengaruh terhadap Keputusan Pembelian;  2) Store Atmosphere berpengaruh terhadap Keputusan Pembelian; dan 3) Minat Beli berpengaruh terhadap Keputusan Pembelian. 
Co-Authors Candra, Ayu Nur Jannah Milawati Edwar, Ratilla Amanda Hadita, Hadita Hapzi Ali Jumawan, Jumawan Makruf, Muhammad Nafis Nugroho, Muhammad Yusuf