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All Journal Madani: Multidisciplinary Scientific Journal Jurnal Portofolio: Jurnal Manajemen dan Bisnis
Nugroho, Muhammad Yusuf
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Pengaruh Keamanan Two Factor Authentication Terhadap Pencurian Data (Cyber Crime) Pada Media Sosial Aprilia, Tantri; Pitoyo, Bayu Seno; Fauzi, Achmad; Ramadhanti, Reifa Galih; Nurazizah, Rizty Dwi; Wanti, Eny Trisno; Nugroho, Muhammad Yusuf; Shawa, Bagus Naufal Putra; Prasetyo, Andhika Rifki
Madani: Jurnal Ilmiah Multidisiplin Vol 2, No 5 (2024): Madani, Vol. 2, No. 5 2024
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.11496678

Abstract

Security management refers to effective and efficient steps that must be taken to carry out security efforts and prevent losses so that disturbances that can cause losses do not occur. In the 4.0 era, people are required to utilize the latest technology to make it easier to solve problems, including data security. Cybercriminals often steal and manipulate data. Various data security methods have been developed, one of which is two factor authentication (2FA) which is widely used on social media. Gen-Z's lack of awareness about data security often leads to data leaks or account hijacking. By using 2FA, this problem can be overcome and provide more protection against cyber threats. This research aims to determine the effect of two factor authentication security on data theft on social media. This research uses qualitative methods with data collected from previous research as reference material. The results of this research show that public awareness and enlightenment regarding cybercrime is related to the use of social media.
Hubungan Social Media Advertising dan Influencer Dalam Pengambilan Keputusan Pembelian Make Up Jumawan, Jumawan; Edwar, Ratilla Amanda; Shaliha, Fany Lathifatul; Candra, Ayu Nur Jannah Milawati; Makruf, Muhammad Nafis; Nugroho, Muhammad Yusuf
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 2 (2024): Manajemen Berbasis Digital
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i2.272

Abstract

In today's era of innovation and progress, the presence of social media has become a fundamental necessity for various purposes, including the marketing of goods and services. Social media facilitates social interaction and enables dynamic and interactive communication, making it an effective tool in digital marketing. Technological developments have affected many aspects of life, including the business world, where the use of social media helps in marketing and trading strategies. Social media is essential in marketing today. Social Media Marketing (SMM) and influencers play a key role in creating brand awareness and influencing consumer behavior. Qualitative methods were used in the study to understand the relationship between the research variables, focusing on the influence of social media promotion on the purchase decision of beauty products. Collaboration between SMM and influencers is an important strategy in digital marketing, enabling the expansion of brand reach and optimal results in marketing campaigns.
Penggunaan Metode SWOT Untuk Mengembangkan Strategi Pemasaran Warung Kopi Babakan Nugroho, Muhammad Yusuf; Yunita, Tyna
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 3 No. 3 (2024): Manajemen Strategik dan Analisis Strategi Lembaga dan Perusahaan
Publisher : Prisani Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70704/jpjmb.v3i3.300

Abstract

In the era of increasingly fierce business competition, businesses are required to understand the market better in order to create quality products and superior services for customer satisfaction. This study aims to develop an effective marketing strategy for Warkop Babakan using a SWOT analysis approach. This analysis identifies the strengths, weaknesses, opportunities and threats facing Warkop Babakan, a coffee shop founded by Bang Alim in 2022 in North Bekasi, West Java. The research was conducted using qualitative methods through interviews and direct observation. The results of the SWOT analysis show that the main strengths of Warkop Babakan are complete facilities and a diverse menu, as well as a strategic location. Weaknesses include limited parking space and poorly lit shophouses. Opportunities include increasing visibility through Google Maps and maintaining food and beverage supplies, while threats come from competitors with better facilities and hygiene issues. Marketing strategies designed include product development, competitive pricing, effective promotion, and good customer service. The research conclusion emphasizes the importance of SWOT analysis in devising a comprehensive marketing strategy to improve the competitiveness and sustainable growth of Warkop Babakan's business.
Co-Authors Achmad Fauzi Aprilia, Tantri Candra, Ayu Nur Jannah Milawati Edwar, Ratilla Amanda Jumawan, Jumawan Makruf, Muhammad Nafis Nurazizah, Rizty Dwi Pitoyo, Bayu Seno Prasetyo, Andhika Rifki Ramadhanti, Reifa Galih Shaliha, Fany Lathifatul Shawa, Bagus Naufal Putra Wanti, Eny Trisno Yunita, Tyna