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The Effect of Product Quality, Electronic Word of Mouth and Promotion on Somethinc Skincare Purchase Decisions Utami, Wahyu Putri; Handayani, Anita
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.472

Abstract

The objective of this research is to analyze the partial and simultaneous effects of Product Quality, Electronic Word of Mouth (eWOM), and Promotion on the purchase decision for Somethinc products. The population in this study consists of all consumers who have used Somethinc products at least once in the Gresik region. The research employs primary data with a sample size of 160 respondents, using accidental sampling as the sampling technique. The analyses conducted include validity tests, reliability tests, normality tests, multicollinearity tests, heteroskedasticity tests, multiple linear regression, F-tests, t-tests, and coefficient of determination tests. The study concludes that Product Quality, Electronic Word of Mouth, and Promotion have a positive and significant partial effect on the purchase decision.
Ethnopharmaceutical Study of Medicinal Plants in Sumbersuko District, Lumajang Regency Seran, Ivan Charles S Klau Charles; Utami, Wahyu Putri; Ningsih, Arista Wahyu; Rahmawati, Dewi; Fevi, Bella; Ambari, Yani
MEDFARM: Jurnal Farmasi dan Kesehatan Vol 14 No 1 (2025): Medfarm: Jurnal Farmasi dan Kesehatan
Publisher : LPPM Akafarma Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48191/medfarm.v14i1.509

Abstract

There are approximately 400 distinct ethnic groups in Indonesia (ethnic and sub-ethnic). Traditional medical practices are one example of the kinds of knowledge that have been handed down from one generation to the next in every nation, tribe, and subgroup within those nations. The people who live in the Lumajang Regency continue to have faith in the efficacy of traditional medicine. The practice of traditional medicine or shamans who treat residents around their residences in a number of districts in Lumajang, one of which is the Sumbersuko district, is evidence that this is the case. In the Sumbersuko District, there are a total of eight speakers who continue to uphold traditions related to the use of natural materials in medical practice. Interviews and questionnaires are being used as tools for the descriptive methodology that underpins this research project. According to the findings of this research, there are 37 different species of plants that are used as traditional medicine by the local community in the Sumbersuko District. These plants are categorized into 26 different families, with the Zingiberaceae family containing the most types of plants, including as many as 5 different species of plants. According to the findings of this research, the members of the community in the Sumbersuko District utilize the following plant parts: leaves, rhizomes, bulbs, fruits, skin, seeds, stems, flowers, sap, and all other plant parts. The leaf is the most commonly used component of the plant. To prepare plants for use, they are typically boiled, grated, ground, kneaded, and squeezed before being put to direct use.Keywords: consist of 3-5 words or phrases represent the focus of writing.
The Effect of Product Quality, Electronic Word of Mouth and Promotion on Somethinc Skincare Purchase Decisions Utami, Wahyu Putri; Handayani, Anita
Majapahit Journal of Islamic Finance and Management Vol. 5 No. 1 (2025): Islamic Finance and Management
Publisher : Department of Sharia Economics Institut Pesantren KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/mjifm.v5i1.472

Abstract

The objective of this research is to analyze the partial and simultaneous effects of Product Quality, Electronic Word of Mouth (eWOM), and Promotion on the purchase decision for Somethinc products. The population in this study consists of all consumers who have used Somethinc products at least once in the Gresik region. The research employs primary data with a sample size of 160 respondents, using accidental sampling as the sampling technique. The analyses conducted include validity tests, reliability tests, normality tests, multicollinearity tests, heteroskedasticity tests, multiple linear regression, F-tests, t-tests, and coefficient of determination tests. The study concludes that Product Quality, Electronic Word of Mouth, and Promotion have a positive and significant partial effect on the purchase decision.