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All Journal Jurnal Manajemen Agribisnis dan Agroindustri Journal of Business Management
Ayuni, Candra Herdiana Indah Tiara
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Faktor – Faktor yang Mempengaruhi Loyalitas Pelanggan pada Rumah Makan Gudeg Lumintu di Kabupaten Jember Ayuni, Candra Herdiana Indah Tiara; Ambarkahi, Ratih Puspitorini Yekti; Gemaputri, Ariesia Ayuning; Wiguna, Ardhitya Alam
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 1 (2023): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i1.22

Abstract

In current conditions, competition in the restaurant business in Jember Regency is very tight. One of them is the Gudeg Lumintu restaurant in Jember district. In facing this competition, companies must have a strategy to gain loyalty from their customers through brand image, product quality and good service quality. This research aims to analyze (1) the influence of brand image, product quality and service quality on customer loyalty at Gudeg Lumintu Restaurant in Jember Regency simultaneously or partially, (2) variables that have a dominant influence on customer loyalty at Gudeg Lumintu Restaurant. Data was taken directly from respondents using a survey method via questionnaires. The sampling technique used was incidental sampling with a sample size of 40 respondents. The data analysis techniques used are multiple linear regression analysis, coefficient of determination analysis, F test and t test. The results of data analysis using SPSS 23 software show that (1) simultaneously, brand image variables (X1), product quality (X2) and service quality (X3) have a significant effect on customer loyalty (Y), (2) partially, image variables brand (X1) and product quality variables (X2) have a significant effect on customer loyalty (Y), while the service quality variable (X3) has an insignificant effect on customer loyalty (Y), (3) the variable has a dominant effect on customer loyalty (Y ) is the product quality (X2).
The Influence of Brand Image, Product Quality and Service Quality on Customer Loyalty at Gudeg Lumintu Restaurant in Jember Regency Ambarkahi, Ratih Puspitorini Yekti; Universitasari, Pascawati Savitri; Chairina, Raden Roro Lia; Nugraheni, Ponti Primastuti Aulia; Ayuni, Candra Herdiana Indah Tiara
Journal of Business Management Vol. 2 No. 3 (2025): April
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jobm.v2i3.144

Abstract

This study aims to analyze (1) the effect of brand image, product quality and service quality on customer loyalty at Gudeg Lumintu Restaurant in Jember Regency simultaneously or partially, (2) variables that have a dominant influence on customer loyalty at Gudeg Lumintu Restaurant. The data is taken directly from the respondents using a survey method through a questionnaire. The sampling technique used is incidental sampling with a sample of 40 respondents. The data an alysis technique used is multiple linear regression analysis, coefficient of determination analysis, F test and t test. The results of data analysis using SPSS 23 software show that (1) simultaneously, brand image variables (X1), product quality (X2) and service quality (X3) have a significant effect on customer loyalty (Y), (2) partially, image variables brand (X1) and product quality variable (X2) have a significant effect on customer loyalty (Y), while the service quality variable (X3) has no significant effect on customer loyalty (Y), (3) the variable that has a dominant influence on customer loyalty (Y ) is product quality (X2).
Co-Authors Ambarkahi, Ratih Puspitorini Yekti Gemaputri, Ariesia Ayuning Lia Chairina, Raden Roro Nugraheni, Ponti Primastuti Aulia Universitasari, Pascawati Savitri Wiguna, Ardhitya Alam