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Gemaputri, Ariesia Ayuning
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Decision Sciences, Operations Research & Management

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Faktor – Faktor yang Mempengaruhi Loyalitas Pelanggan pada Rumah Makan Gudeg Lumintu di Kabupaten Jember Ayuni, Candra Herdiana Indah Tiara; Ambarkahi, Ratih Puspitorini Yekti; Gemaputri, Ariesia Ayuning; Wiguna, Ardhitya Alam
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 1 (2023): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i1.22

Abstract

In current conditions, competition in the restaurant business in Jember Regency is very tight. One of them is the Gudeg Lumintu restaurant in Jember district. In facing this competition, companies must have a strategy to gain loyalty from their customers through brand image, product quality and good service quality. This research aims to analyze (1) the influence of brand image, product quality and service quality on customer loyalty at Gudeg Lumintu Restaurant in Jember Regency simultaneously or partially, (2) variables that have a dominant influence on customer loyalty at Gudeg Lumintu Restaurant. Data was taken directly from respondents using a survey method via questionnaires. The sampling technique used was incidental sampling with a sample size of 40 respondents. The data analysis techniques used are multiple linear regression analysis, coefficient of determination analysis, F test and t test. The results of data analysis using SPSS 23 software show that (1) simultaneously, brand image variables (X1), product quality (X2) and service quality (X3) have a significant effect on customer loyalty (Y), (2) partially, image variables brand (X1) and product quality variables (X2) have a significant effect on customer loyalty (Y), while the service quality variable (X3) has an insignificant effect on customer loyalty (Y), (3) the variable has a dominant effect on customer loyalty (Y ) is the product quality (X2).
Peranan Strategi Pemasaran Dalam Upaya Meningkatkan Penjualan UD. Tahu Uap Barokah di Kecamatan Rambipuji Kabupaten Jember Furensa, Salsabilla Putri; Ambarkahi, Ratih Puspitorini Yekti; Gemaputri, Ariesia Ayuning; Hidayat, Taufik; Abdurrahman, Alwan; Subagiyo, Amar; CNAWP, Rizal Perlambang
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 2 No. 1 (2022): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v2i1.23

Abstract

Lokasi penelitian bertempat di UD. Tahu Uap Barokah Kecamatan Rambipuji Kabupaten Jember. Penelitian ini bertujuan untuk: (1) Menganalisis faktor yang menjadi kekuatan (strengths), kelemahan (weaknesses), peluang (opportunities), dan ancaman (threats) pada pemasaran tahu UD. Tahu Uap Barokah di Kecamatan Rambipuji Kabupaten Jember, (2) Merumuskan alternatif strategi pemasaran tahu yang tepat pada UD. Tahu Uap Barokah di Kecamatan Rambipuji Kabupaten Jember, (3) Menentukan prioritas strategi pemasaran tahu yang sesuai pada UD. Tahu Uap Barokah di Kecamatan Rambipuji Kabupaten Jember. Teknik analisis yang digunakan adalah analisis SWOT dan analisis QSPM. Hasil analisis SWOT menunjukkan bahwa posisi perusahaan berada pada sel V dimana strategi yang tepat digunakan adalah strategi menjaga dan mempertahankan melalui strategi penetrasi pasar, pengembangan pasar ataupun produk. Berdasarkan hasil analisis QSPM, dari sembilan alternatif strategi yang telah dibuat terdapat satu alternatif strategi yang paling diminati dan memiliki nilai prioritas tertinggi yaitu meningkatkan kualitas produk dan mempertahankan harga agar mampu bersaing dengan skor TAS sebesar 4,42.
Analisis Loyalitas Konsumen Pada J.CO Donuts & Coffee Jember Cahyani, Zenik Eka; Ambarkahi, Ratih Puspitorini Yekti; Gemaputri, Ariesia Ayuning; Retnowati, Naning; Dhamayanthi, Wenny
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 2 No. 2 (2022): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v2i2.25

Abstract

Penelitian ini dilatarbelakangi karena banyaknya perusahaan franchise dengan produk utama yang sejenis yaitu donut dan kopi yang berdiri di Jember, salah satunya ialah J.CO Donuts & Coffee Jember. Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh citra merek, harga, dan kualitas produk terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember. Populasi dalam penelitian ini ialah seluruh konsumen J.CO Donuts & Coffee Jember dengan pengambilan sampel sebanyak 40 responden. Alat analisis yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan bantuan SPSS 23.00. Hasil dari penelitian ini ialah secara serempak variabel citra merek (X1), harga (X2), dan kualitas produk (X3) berpengaruh signifikan terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember. Secara parsial variabel harga (X2) dan kualitas produk (X3) berpengaruh signifikan terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember sedagkan variabel citra merek (X1) berpengaruh tidak signifikan terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember. variabel bebas yang berpengaruh paling dominan terhadap loyalitas konsumen pada J.CO Donuts & Coffee Jember yaitu variabel kualitas produk (X3).
Srategi Pemasaran Pisang Pasir pada Home Industry Buk Lis di Kota Mojokerto Pangesti, Salsabila Luki; Gemaputri, Ariesia Ayuning; Putra, Dhanang Eka; Pratama, Fredy Eka Ardhi
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 1 (2023): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i1.37

Abstract

This research is motivated by the sand banana product which has been produced for a long time but is still a favorite product for teenagers. However, as time goes by, coupled with the development of technology, more and more business competitors are selling similar products, making sand banana products marginalized. The location of the Banana Pasir Buk Lis UMKM is located at Gang Gotong Royong No. 4, Mergelo, Balongsari, Magersari District, Mojokerto City. This research aims to: 1) Analyze internal and external factors in the marketing strategy of banana sand at the UMKM Pisang Pasir Buk Lis. 2) Determine and analyze appropriate strategies in the marketing strategy for banana sand at the UMKM Pisang Pasir Buk Lis. 3) Determine and explain the priority strategies of several alternative marketing strategies for banana sand at the UMKM Pisang Pasir Buk Lis. By using calculations, the data analysis method used in this research is conducting internal and external observations of the company which are examined through IFE and EFE, IE Matrix, SWOT Matrix and QSPM analysis to be able to determine alternative strategies. Based on the results of the QSPM calculation research, it was found that the main priority strategy was improving and maintaining product quality, taste and service with a TAS score of 6.96.
Pengaruh Kualitas Produk, Citra Merek dan Harga Terhadap Keputusan Pembelian Konsumen di Kopi Male Kabupaten Situbondo Ismail, Andi Muhammad; Qur’ani, Syifa Fauzia; Gemaputri, Ariesia Ayuning; Andini, Paramita
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 1 (2023): June
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v3i1.71

Abstract

This research is motivated by the increasing number of new drink shops that are appearing, one of which is coffee drink products. The company that produces coffee drinks in the city of Situbondo is Kopi Male. This research aims to analyze and test the influence of product quality, brand image and price on consumer purchasing decisions at Kopi Male, Situbondo Regency. The population in this study were all consumers who purchased coffee beverage products at Kopi Male with a sample of 40 respondents. The analytical tool used in this research is multiple linear regression analysis with the help of SPSS 22.00. The results of this research can be concluded that the variables product quality (X1), brand image (X2) and price (X3) simultaneously have a significant influence on consumer purchasing decisions (Y) at Kopi Male Situbondo Regency. Partially, the results of this research can be concluded that the product quality (X1) and price (X3) variables have a significant effect on consumer purchasing decisions at Kopi Male, Situbondo Regency, while the brand image variable (X2) has an insignificant effect on consumer purchasing decisions (Y) at Kopi Male. Situbondo Regency. The price variable (X3) is the variable that has the dominant influence on consumers' purchasing decisions (Y) at Kopi Male, Situbondo Regency.
The Effect of Temperature on the Length of Anesthesia for Prospective Male Tilapia Mothers Anjarsari, Ria Tri; CNAWP, Rizal Perlambang; Gemaputri, Ariesia Ayuning
Jurnal Manajemen Agribisnis dan Agroindustri Vol. 3 No. 2 (2023): December
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/jmaa.v4i1.84

Abstract

This research was conducted at the Jember State Polytechnic on 05 November - 12 November 2022. The aim of this research was to observe the time to faint and the time to recover consciousness by administering different temperatures to obtain the optimal temperature or ideal temperature for prospective male tilapia broodstock. Stunning fish using direct drop is a natural anesthetic technique used in fish transportation. In this study, the temperatures used were 3°C, 5°C, 7°C and 9°C per 10 liters of water. The tilapia fish used were 32 prospective male tilapia parents weighing 250 grams which had been aged for a day before being used as test animals. The results of the study showed that the best treatment was shown by P4 (9°C) with a fainting time of 226.25 seconds and a recovery time of 382.00 (seconds).
Co-Authors Abdurrahman, Alwan Ambarkahi, Ratih Puspitorini Yekti Andini, Paramita Anjarsari, Ria Tri Ayuni, Candra Herdiana Indah Tiara Cahyani, Zenik Eka CNAWP, Rizal Perlambang Dhamayanthi, Wenny Furensa, Salsabilla Putri Ismail, Andi Muhammad Pangesti, Salsabila Luki Pratama, Fredy Eka Ardhi Putra, Dhanang Eka Qur’ani, Syifa Fauzia Retnowati, Naning Subagiyo, Amar Taufik Hidayat Wiguna, Ardhitya Alam